Signature Inn Adds Color, Americana and Pop Culture to the Hotel Experience

RLHC Unveils New Upper Economy Brand with Lifestyle Appeal

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| Source: RLHC (Red Lion Hotels Corporation)

SPOKANE, Wash., June 06, 2017 (GLOBE NEWSWIRE) -- Mixing the bold colors and sleekness of pop culture and mid-century design to provide a lifestyle hotel experience, RLHC (Red Lion Hotels Corporation) (NYSE:RLH) announces today the re-launch of Signature Inn, an upper economy brand with the dazzle of a boutique property.

The new concept projects a fresh, colorful personality that is designed to excite adventurous travelers with a penchant for spontaneity. Inspired by the Golden Age of Travel and mid-century aesthetics, Signature Inn is a break-through concept that aims to bring more developers into the family of RLHC franchisees.

“We have set out to create a modernized Americana experience that excites guests and also offers a solid return on investment to franchise owners,” said Greg Mount, President & CEO, RLHC. “Style and personality do not need to come at a premium when we can scale a unique offering. We take pride in the imagination behind this brand, and in our ability to generate profit for our franchisees.”

Utilizing stunning visuals and captivating motifs, Signature Inn will bring to life the luster and feel of the golden era of Americana, creating a truly memorable stand-alone in the upper  economy segment. 

“Signature Inn will preserve and promote an eye-catching and exuberant style that is grounded in today while evoking a simpler, yet provocative time,” said Bill Linehan, EVP & Chief Marketing Officer, RLHC. “Hotel properties will provide the latest in hotel amenities and conveniences uniquely blended with a fun lifestyle aesthetic.”

With an owner-first mindset, Signature Inn offers a straightforward and simple fee structure, technology to meet the needs of today’s travelers and the ongoing support to help franchisers grow their business. Designed for conversions of existing assets (even motels) to become more lively or for new-build properties to adopt the Signature Inn motif, the brand is intended for vibrant communities.

To learn more about franchising with RLHC, visit franchise.rlhco.com.

About Red Lion Hotels Corporation
Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Settle Inn Extended Stay, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Country Hearth Inn & Suites brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.

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Investor Relations Contact:
Evelyn Infurna
O: 203-682-8265
C: 203-856-2088
Investor.Relations@redlion.com

Media Contact:
David Pérez
Vice President, NFJ for RLHC (Red Lion Hotels Corporation)
646-237-4521
dperez@njfpr.com