BEIJING, June 21, 2017 (GLOBE NEWSWIRE) -- Jumei International Holding Limited (NYSE:JMEI) (“Jumei” or the “Company”), China’s leading online retailer of beauty products, today announced that it has entered into definitive agreements to invest an aggregate of RMB96 million in the production of a television drama series titled “Here to Heart”. The series is based on a book of the same title, and has an expected total budget of RMB240 million. Production is expected to take place from July to September 2017.
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About Jumei International Holding Limited
Jumei (NYSE:JMEI) is China’s leading online retailer of beauty products. Jumei’s internet platform is a trusted destination for consumers to discover and purchase branded beauty products, baby, children and maternity products, light luxury products, health supplements and other products through the Company’s jumei.com and jumeiglobal.com websites and mobile application. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform, including curated sales, online shopping mall and flash sales. More information about Jumei can be found at http://ir.jumei.com.