NEW YORK, NY--(Marketwired - June 26, 2017) - Global creative agency B-Reel announced today that it has won four Lions from the 2017 Cannes Lions Festival of Creativity. The work for Gorillaz, which comes out of the agency's London and Barcelona offices, won a Gold Lion for Mobile: Apps as Part of a Campaign, Silver Lion for Mobile: Activation by Location and Silver Lion for Entertainment for Music: Excellence in Audience Engagement & Distribution Strategy, in addition to being shortlisted in Entertainment for Music: Use of Music App/Device. B-Reel's Google Pixel Wallpapers won a silver Lion for Digital Craft: Native & Built-In Feature Integration and was shortlisted in Design: Other Digital Design Solutions.
"Three years ago, B-Reel evolved to a creative agency from our production company roots," said Anders Wahlquist, Founder and CEO of B-Reel. "Alongside traditional agency services, we have a passionate maker culture and team ready to connect brands and audiences in new ways. These Lions, which are the first for us as a creative agency, solidify our presence on the global stage."
After a seven-year hiatus, Gorillaz were back with a highly anticipated new album, 'Humanz,' released in April. B-Reel's strategy was to create a completely new digital platform, reinventing the traditional album launch by putting on a virtual house party with unparalleled access to the band and live listening events that combined the real world, AR, VR, and 360 degree elements.
The campaign included a mixed-reality house and app (iTunes App Store and Google Play) that allowed fans to break through the looking glass and join Murdoc, 2D, Russel and Noodle at home in the Gorillaz House, as they discovered exclusive content, captured and shared it. Within the first hour, the app had been downloaded 30K times. Then, they threw a worldwide party where consumers could hear the new album in full for the first time, prior to general release. It was the largest ever geo-specific listening experience, bringing people together across 146 countries and 500 locations from Tokyo to Santiago. When the Gorillaz album launched, it was #1 in over 30 countries.
"Gorillaz have always been at the forefront of technology and innovation, so when we partnered to build anticipation for their new album, we wanted to explore new technologies to create emotional connections with fans," said Johannes Åhlund, Founding Partner, Managing Director of B-Reel, London. "It's been exciting to see the success of the album and fan engagement."
The latest iteration of the campaign launched in mid-June. Jaguar Land Rover, Gorillaz and B-Reel are tapping into the mixed reality app as an innovative recruitment tool. More here.
To help Google launch their premium smartphone, The Pixel, B-Reel designed wallpapers to complement the experience. Wallpapers are typically the least innovative part of any smartphone package, but to B-Reel and the brand, the real estate of a smartphone's wallpapers represented an opportunity to bring Google's core design principles to the widest possible audience. B-Reel's solution was a world first: three live wallpapers using real-time data -- Your World, shows a real-time view of the user's location from space; Horizon, illustrates the battery cycle of your phone from charge to recharge; Diorama, uses Google's 3D geo-technology to showcase the world's landmarks.
About B-Reel
B-Reel is a global, full-service creative agency, made up of a network of makers, storytellers and technologists creating unexpected ways to connect brands and audiences. With production in its roots, B-Reel translates boundary-pushing technology and innovative marketing into business solutions for modern brands including Google, Facebook, American Express, MTV, Nike, H&M, and M.A.C. B-Reel has offices in Stockholm, New York, Los Angeles, London, Barcelona and Berlin. For more information, visit www.b-reel.com.
Production company BRF (B-Reel Films) is B-Reel's sister company.
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Claire Eisenberg