JPR: eSports is a Driving Force Behind PC Gaming Hardware Sales Growth

Aspirational influence similar to racing impact on auto industry

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| Source: Jon Peddie Research
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Global eSports Influenced PC Gaming Hardware Sales

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eSports PC Gaming Hardware Market (Source: JPR)

Jon Peddie Research

TIBURON, Calif., July 11, 2017 (GLOBE NEWSWIRE) -- Technology management consulting firm Jon Peddie Research has added an eSports hardware analysis to its PC Gaming Hardware report series and forecasts the market to reach $856 million in 2017. Growing at a blistering 42% CAGR, eSports influenced PC Hardware purchases will reach over $2.2 billion in annual sales by 2020.

Sales chart: http://www.globenewswire.com/NewsRoom/AttachmentNg/1bda36ba-a9dd-46cf-84b7-f15ea4999b11

Ted Pollak, JPR Senior Video Game Industry Analyst said, “Much of the current eSports research focuses on advertising and event revenue as well as game sales influenced by eSports tournament creation or adoption. Often overlooked is the fact that eSports is increasing hardware revenue in multiple ways. The first and most important factor is that eSports is minting new customers. Their initial system and peripheral purchases often measure over a thousand dollars. Additionally, hardware marketing via team sponsorships are encouraging new and existing gamers to select better parts and accelerate upgrades and rebuilds which also enhances the market.”

From high refresh/resolution displays, to mice and keyboards, to headsets and entire systems, the eSports influenced PC Gaming Hardware market comes in many forms.

Jon Peddie, President of JPR noted, “Our analysis not only measures eSports influence across hardware segments, but it drills down to pricing tiers within each segment and does this for all major geographic regions globally. If one adds our data to even the most conservative advertising, software, and event revenue, the market has already breached $1.5 billion. eSports is about and for the gaming community, not just who’s selling ads, or running conferences.”

Pricing and Availability
The Worldwide PC Gaming Hardware Market report series by Jon Peddie Research covers 33 countries, notebooks, desktops, DIY, and accessories, comes in three versions: High-End, Mid-Range, and Entry-Level, with each version selling for $7,500 and the set of three for $15,000. JPR also offers annual subscriptions, consulting and custom analysis, and discounted packages across multiple services.

About Jon Peddie Research
Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. JPR provides consulting, research, and other specialized services to technology companies in a variety of fields including graphics development, multimedia for professional applications and consumer electronics.

Contact:
Jon Peddie, Jon Peddie Research
415-435-9368 
jon@jonpeddie.com

Robert Dow, Jon Peddie Research 
415-435-9368
robert@jonpeddie.com

Carol Warren
714-890-4500
carol@crewcommunications.com