sweetFrog to Host Alex’s Lemonade Stands

Nation’s Leading Frozen Yogurt Chain Joins the Fight Against Childhood Cancer

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Scoop and Cookie will help the fight against childhood cancer as sweetFrog hosts Alex's Lemonade Stands.

Richmond, VA, Aug. 08, 2017 (GLOBE NEWSWIRE) --

sweetFrog Frozen Yogurt, the nation’s leading frozen yogurt chain, named America’s Best Frozen Yogurt by The Daily Meal and a Top New Franchise by Entrepreneur Magazine, has announced that it will join the national movement to fight childhood cancer by hosting Alex’s Lemonade Stands in shops nationwide from August 15 – September 15.

sweetFrog locations will serve pink lemonade sorbet in their own unique version of a lemonade stand and collect donations to fund research projects searching for better treatments and cures for all childhood cancers. 

“We are thrilled that sweetFrog locations will be raising funds and joining in the fight against childhood cancer for Alex’s Lemonade Stand Foundation this August,” said Liz Scott, Co-Executive Director of the Foundation and Alex’s mom. “Every dollar counts and you never know which one will lead to the cures we are so desperately seeking.”

“sweetFrog shops are the perfect setting for Alex’s Lemonade Stands,” said Matt Smith, chief marketing officer of sweetFrog. “We invite everyone to come enjoy a delicious cup of pink lemonade sorbet and help this terrific cause at the same time.”

For more information about sweetFrog franchise opportunities, please visit http://sweetfrog.com/franchise.

About sweetFrog Premium Frozen Yogurt:
sweetFrog (http://www.sweetfrog.com) is the fastest growing self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors, gelatos, ice cream, sorbets and fresh toppings choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 locations, including retail stores, mobile trucks and non-traditional units (such as sporting venues) in twenty-seven states in the U.S, Dominican Republic and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home. 

About Alex’s Lemonade Stand Foundation:
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $127 million toward fulfilling Alex’s dream of finding a cure, funding over 660 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

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Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/a258bde1-d3ec-455f-9da9-59fe1ffa6c33

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/42292cae-8457-4554-bdc7-9222f71d6d7b

Matt Smith
sweetFrog
804-514-5567
matt.smith@sweetfrog.com