CHICAGO, Sept. 12, 2017 (GLOBE NEWSWIRE) -- ReviewTrackers, the award-winning online reputation management platform, today announces an integration with Hootsuite, the most widely used social media management platform. With the persuasiveness of both online reviews and social media, businesses are given an opportunity to engage, connect and obtain insights about their customers to meet business goals and maximize sales.

Today, online reviews and social media play a key role in influencing consumer motivations and behaviors.  In a recent survey, Cone Communications research team found that, 4 out of 5 consumers reverse their purchase decisions based on negative reviews and a separate study found that a strong positive review can sway a consumer to pay nearly 9 percent more for a product or service.

“The feedback found in online reviews helps businesses capture real-time customer sentiment and business insights, which can be used to improve operations and business results,” said Chris Campbell, CEO of ReviewTrackers. “Online review management has become an integral part of the contemporary marketing mix. We’re thrilled to be partnering with Hootsuite to offer businesses a solution for listening to and engaging with consumers across social media and review websites.”   

Managing information shared by customers through reviews and social media helps companies strategically measure and improve their brand reputation. The effect on business performance of these two consumer led channels is the foundation for the ReviewTrackers and Hootsuite integration.

“Social media is increasingly becoming important when it comes to a company’s brand and reputation management,” said Joe Gruca, Vice President, Global Partners, Hootsuite. “Collaborating with ReviewTrackers to bring reputation management as an integrated solution to our customers is an empowering step towards driving increased customer relationships.” 

Through the integration, companies will be able to:

  • Increase speed and efficiency of review collection, leading to immediate interactions and resolutions to customer issues through the review monitoring component.
  • Have a more integrated workflow, by having the ability to tag reviews and users based on relevant content, teams and users to organize, assign, search and filter reviews with ease.

The ReviewTrackers and Hootsuite integration is available to enterprise businesses worldwide. For more information regarding the integration, visit https://hootsuite.com/products/reviewtrackers.

About ReviewTrackers: ReviewTrackers helps businesses measure and transform the customer experience. The platform collects review data from 85+ review sites to surface customer insights that enable brands to listen, comprehend, and make data-driven decisions about what their customers truly need or want. Trusted by over 30,000 businesses, ReviewTrackers helps busy professionals save time, money, and resources so they can focus on what matters most: their customers.

Media Inquiries Contact:
ReviewTrackers:
Mandy Yoh                                                    
(312) 363 - 2324
mandy@reviewtrackers.com

Hootsuite:
Ryan Tessier
(778) 300 - 1850
media@hootsuite.com