Lifeway Debuts New Organic Skyr™ Traditional Icelandic Yogurt and Dairy-free Plantiful™ Plant-based Kefir Beverage at Expo East

Company Leads Functional Food Innovation with Delicious, Organic, Gut-Healthy Products to Suit Every Dietary Need


MORTON GROVE, Ill., Sept. 14, 2017 (GLOBE NEWSWIRE) -- Once again blazing a new trail in the functional foods market, Lifeway Foods, Inc. (Nasdaq:LWAY) has announced it will unveil a new line of Traditional Icelandic-style skyr and plant-based probiotic beverages at this week’s Natural Products Expo East. Lifeway’s new Organic Skyr, which boasts 14 probiotic cultures, and their vegan Plantiful protein drink will be available for sampling, along with Lifeway Elixir, a sparkling probiotic tonic, at Booth #1548. The Natural Products Expo East takes place September 13-17 at the Baltimore Convention Center.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/0d3545dc-fddd-4f36-a9ae-ee1ab689d609

“These new products underscore our commitment to delivering the widest variety of delicious, nourishing, functional foods to satisfy everyone’s unique tastes and dietary needs,” said Lifeway Foods CEO Julie Smolyansky. “The documented health benefits of probiotics have attracted a fast-growing market of consumers looking to boost digestive health and immunity. We’re thrilled to introduce these exciting new options that truly offer something for everyone.”

Organic Skyr Offers Traditional Probiotic Cultures in 5 Delicious Flavors

Known for its rich flavor, creamy texture, and potent health benefits, Skyr has been a part of Icelandic cuisine for centuries. Made in small batches for maximum freshness, Lifeway’s new Organic Skyr boasts 14 probiotic cultures, including 2 strains that are essential to authentic Icelandic Skyr. Made with organic whole milk and packed with 18 grams of protein, Lifeway’s Organic Skyr is a gluten-free superfood with a silky, indulgent texture. Available in five varieties: natural, blueberry, wildberry, ancient grains and honey. Lifeway’s Organic Skyr comes in a resealable cup with a spoon, making it a perfect option for anyone seeking a healthy breakfast or on-the-go snack.

Plantiful Delivers Probiotcs and Protein in a tasty Vegan Beverage

As the leading supplier of kefir in the U.S., Lifeway is expanding its lineup of tantalizing probiotic beverages with Plantiful, a new plant-based protein drink. Made from organic and non-GMO pea, hemp and rice protein, the Plantiful blend contains 5 vegan kefir cultures for an invigorating infusion of gut-healthy probiotics. Available in 4 flavors, Plantiful is an organic, dairy-, gluten- and soy-free beverage everyone can feel good about.

Sparkling Probiotic Elixir Offers Nutritious Refreshment

For some spellbinding refreshment, visitors at Expo East can also sample Lifeway’s new sparkling Elixir. Launched earlier this year, these organic, non-dairy, carbonated probiotic beverages offer a thirst-quenching alternative to sugary soda and traditionally creamy probiotic beverages. Available in four tempting flavors—Tangerine, Hibiscus, Ginger and Elderberry—Lifeway Elixirs are caffeine- and gluten-free, vegan, kosher and low in sugar and calories.

To learn more about Lifeway’s complete line of healthy, delicious probiotic products, visit us at Booth #1548 during Expo East, or go to www.lifewaykefir.com.

About Lifeway Foods, Inc.
Lifeway Foods, Inc. (LWAY), recently named one of Forbes’ Best Small Companies, is America’s leading supplier of the probiotic fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces frozen kefir, specialty cheeses, probiotic supplements and a ProBugs line for kids. Lifeway’s tart and tangy cultured dairy products are now sold across the United States, Canada, Mexico, Ireland and the United Kingdom. Learn how Lifeway is good for more than just you at Lifewaykefir.com.

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Forward-Looking Statements

 All statements in this release (and oral statements made regarding the subjects of this release) contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives. These statements use words, and variations of words, such as “will,” “expect,” “next,” “project,” “potential,” “continue,” “expand,” and “grow.” Other examples of forward looking statements may include, but are not limited to, (i) statements of Company plans and objectives, including the introduction of new products, or estimates or predictions of actions by customers or suppliers, (ii) statements of future economic performance, and (iii) statements of assumptions underlying other statements and statements about Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and thus are inherently subject to uncertainty. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway’s expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway’s Annual Report on Form 10-K for the fiscal year ended December 31, 2016, and the Company’s subsequent filings with the SEC. Copies of these filings are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or on request from Lifeway. Information in this release is as of the dates and time periods indicated herein, and Lifeway does not undertake to update any of the information contained in these materials, except as required by law. Accordingly, you should not rely on the accuracy of any of the statements or other information in any archived press release.

Company Contact:
Derek Miller
847-967-1010
DerekM@Lifeway.net

Expo East 2017 new products