Blue Nile Announces Additions to Executive Team

Ecommerce executives Erin Daley and David Fleischman join as Chief Marketing Officer and Chief Product Officer; current Blue Nile executive Jon Sainsbury named Chief Strategy Officer and President of International


SEATTLE, Sept. 27, 2017 (GLOBE NEWSWIRE) -- Continuing its investments to support the next phase of growth, leading diamond and fine jewelry retailer Blue Nile announced today the appointment of two seasoned ecommerce executives to its executive team: Erin Daley as Chief Marketing Officer and David Fleischman as Chief Product Officer. In addition, current Blue Nile executive Jon Sainsbury was named Chief Strategy Officer and President of International. All three executives will report to Chief Executive Officer Jason Goldberger.

“Erin and David both have excellent track records of innovation and growth, and Jon has been instrumental in making Blue Nile the company it is today – a more brilliant way to buy diamonds,” said Chief Executive Officer Jason Goldberger. “We’re excited for the deep experience in online retail and consumer engagement that Erin and David bring, and that Jon will continue to play a key role in the next phase of the company. It’s an exciting time for Blue Nile.”

Chief Marketing Officer: Erin Daley
Erin Daley brings nearly 20 years of marketing leadership experience to Blue Nile, including strategic planning, brand architecture, new product innovation, and digital content. She most recently served as Senior Vice President and Chief Marketing Officer at e.l.f. Cosmetics, one of the fastest-growing beauty companies in the United States. There, she was responsible for driving brand awareness, social engagement, and innovation that helped guide the company to a successful IPO in 2016. Prior to e.l.f. Cosmetics, Ms. Daley served as Vice President of Marketing for Schiff Nutrition, a leader in the nutritional supplements category, where she led innovation and developed a new product pipeline valued in excess of $100 million. She began her marketing career at Procter & Gamble, launching Crest Whitestrips and developing Charmin Ultra Strong. Ms. Daley holds a Master of Business Administration from Cornell University and a Bachelor of Arts in economics from the University of Michigan.

Chief Product Officer: David Fleischman
David Fleischman joins Blue Nile with more than 20 years of experience in product and technology innovation at Apple, Expedia, Microsoft, and Nokia. He most recently served as Vice President of Global Product at Expedia, where he helped lead a turnaround and established a high-efficiency software process, metrics-based product management, and a culture of innovation. Prior to Expedia, Mr. Fleischman was a Group Program Manager at Microsoft, where he led a redesign and upgrade of live systems supporting more than $3 billion in digital content across Microsoft platforms, including all Xbox games. At Apple, he was part of the team that shipped the first generation iPhone. Mr. Fleischman holds a Bachelor of Arts in English from the University of California, Santa Barbara.

Chief Strategy Officer and President of International: Jon Sainsbury
Jon Sainsbury is a 15-year veteran of Blue Nile who is now charged with driving the company’s long-range strategic planning initiatives, as well as growth and development of the company’s operations in more than 40 countries. Previously, Mr. Sainsbury served as Chief Revenue Officer, and before that held a number of leadership roles related to marketing and global business development. Prior to Blue Nile, Mr. Sainsbury was an associate consultant with the management consulting firm Bain & Company, working on clients in the retail, consumer products, and pharmaceutical manufacturing industries. Mr. Sainsbury holds a Bachelor of Arts in physics from Pomona College.

About Blue Nile, Inc.
Blue Nile, Inc. is a leading diamond and fine jewelry retailer. The company offers a superior experience for purchasing engagement rings, wedding rings, and fine jewelry by providing expert guidance, in-depth educational materials, and unique online tools that place consumers in control of the jewelry shopping process. Blue Nile has some of the highest quality standards in the industry and offers thousands of independently-graded diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com and in its Webrooms in Long Island, New York, White Plains, New York, Portland, Oregon, Fairfax County, Virginia, and Bellevue, Washington.

Media Contacts:

For Blue Nile:
Josh Holland
(206) 336-6773
joshh@bluenile.com  


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