MINNEAPOLIS, Oct. 05, 2017 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive digital commerce company (evine.com), today announced that Puerto Rican actress, model and former Miss Puerto Rico Universe, Cynthia Olavarria, is bringing her exclusive fashion line on October 10. Inspired by her own personal style, Total Look by Cynthia is daring and sexy, yet undeniably sophisticated.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/c5bb7095-ae5f-4aae-a395-40b01a33d80f
“We are thrilled Cynthia has decided to bring her newest venture to Evine,” said Michael Henry, Chief Merchandising Officer at Evine. “She is a true powerhouse in the Latina community and has an amazing eye for style and design.”
Total Look by Cynthia offers wardrobe builders such as dresses, skirts, pants, on-trend ruffled tops, bodysuits and faux fur jackets and vests featuring sultry sequins, lace, mesh, cutouts and more. The daringly stylish collection is available exclusively at Evine.
“As former Miss Puerto Rico Universe, and throughout my career as an actress and model I have always prescribed to the idea that you can be sexy, but still be sophisticated,” said Cynthia Olavarria. “Feeling confident in how you look and what you wear is important at any age and it’s easier than one might think. Color, texture and luxe details make my new line fearlessly feminine, yet distinctly chic.”
Cynthia Olavarria, former Miss Puerto Rico Universe 2005, has a career spanning more than 15 years as a model and actress. She has been featured on countless magazine covers and international publications in addition to appearances on several telenovelas. Cynthia is best known for her role as Isadora Valverde on the telenovela “Tierra de Reyes,” for which she received the TU MUNDO awards for best actress.
“Puerto Rico is always in my heart. And right now, my heart is aching for those suffering in the wake of the destruction and that is why I’m joining Evine and Direct Relief to help raise funds to support those most in need,” said Cynthia.
Evine and Cynthia Olavarria have joined forces with Direct Relief (www.directrelief.org) to help raise funds for supplies and medical aid in Puerto Rico in the wake of Hurricane Maria. To make a donation, visit Evine’s donation page at www.evine.com/DirectRelief. 100% of donations will be used exclusively for the Puerto Rico relief effort.
Viewers are invited to watch the premiere of Total Look by Cynthia on October 10 at 1:00am, 11:00am and 5:00pm ET via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million cable and satellite television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
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