Dublin, Oct. 05, 2017 (GLOBE NEWSWIRE) -- The "Over The Top (OTT) Market to 2025 - Global Analysis and Forecasts by Content Type (VoIP, Text & Image, Video), Platform (Smart Devices, Gaming Consoles, Set Top Box and Laptop, tablet & desktop) and Revenue Model" report has been added to Research and Markets' offering.
OTT market is expected to grow US$ 158.4 Bn by 2025 from US$ 36.7 Bn in 2015
The growth in the market is highly influenced by the rising trend of cord cutting and increasing penetration of smart devices across the globe. OTT services have enabled its users to accesses their desirable content anywhere and anytime with the help of internet. Such transformations in the digital content sharing technology is anticipated to break the barriers of expensive and inflexible content sharing techniques.
Key trend which will predominantly effect the market in coming year original content creation by the OTT players. Original content creation by leading OTT players, such as Amazon and Netflix have proved to be successful. These market leaders by creating their own proprietary content are expected to continue their investment in production of more attractive original content.
OTT market by content type is segmented into Voice over Internet Protocol (VoIP), text & images and video. Large number of population across the globe are using the OTT in form of text, images, VoIP and Videos. However the video stream and video content sharing are popularizing rapidly across the globe.
The overall market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, primary interview were conducted with industry participants and commentators in order to validate data and analysis.
The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the OTT industry.
Key Topics Covered:
1. Table of Contents
1.1 List of Tables
1.2 List of Figures
2. Introduction
2.1 Scope of the Study
3. Key Takeaways
OTT Market Landscape
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Global OTT Market - By Content Type
3.2.2 Global OTT Market - By Platform
3.2.3 Global OTT Market - By Revenue Model
3.2.4 Global OTT Market - By Geography
3.3 PEST Analysis
3.3.1 North America PEST Analysis
3.3.2 Europe PEST Analysis
3.3.3 Asia Pacific PEST Analysis
3.3.4 Middle East & Africa PEST Analysis
3.3.5 South America PEST Analysis
4. Global OTT Market - Key Industry Dynamics
4.1 Key Market Drivers
4.1.1 Gradual shift of user towards OTT service over tradition Pay-TV subscription with growing use of smart phones and other mobile devices
4.1.2 The increasing ubiquitous and speed of broadband connections facilitating OTT content and video delivery growth globally
4.1.3 Introduction of cloud service in OTT application market
4.2 Key Market Restraints
4.2.1 Regulatory and Linguistic Fragmentation
4.2.2 Privacy and Security Risks and Breaches
4.3 Key Market Opporunities
4.3.1 Gearing up for the IoT
4.3.2 Developing 5G will favor OTT market growth
4.4 Future Trends
4.4.1 Original content creation by global OTT media players:
4.5 Impact Analysis of Drivers and Restraints
5. OTT Market - Global
5.1 Global OTT Market Overview
5.2 Global OTT Market Forecast and Analysis
6. Global OTT Market Analysis - By Content Type
6.1 Overview
6.2 Voice over IP
6.2.1 Overview
6.2.2 Global VoIP Market Revenue and Forecasts to 2025 (US$ Bn)
6.3 Text and Images
6.3.1 Overview
6.3.2 Text and Images Market Revenue and Forecasts to 2025 (US$ Bn)
6.4 Video
6.4.1 Overview
6.4.2 Video Market Revenue and Forecasts to 2025 (US$ Bn)
7. Global OTT Market Analysis - By Platform
7.1 Overview
7.2 Smart Devices
7.2.1 Overview
7.2.2 Global Smart Devices Revenue and Forecasts to 2025 (US$ Bn)
7.3 Gaming Consoles
7.3.1 Overview
7.3.2 Global Gaming Consoles Market Revenue and Forecasts to 2025 (US$ Bn)
7.4 Set-top Box
7.4.1 Overview
7.4.2 Global Set-top Box Market Revenue and Forecasts to 2025 (US$ Bn)
7.5 Laptops, Tablets & Desktops
7.5.1 Overview
7.5.2 Global Laptops, Tablets & Desktops Market Revenue and Forecasts to 2025 (US$ Bn)
8. Global OTT Market Analysis - By Revenue Model
8.1 Overview
8.2 Digital Advertising
8.2.1 Overview
8.2.2 Global Digital Advertising Revenue and Forecasts to 2025 (US$ Bn)
8.3 Subscription
8.3.1 Overview
8.3.2 Global Subscription Market Revenue and Forecasts to 2025 (US$ Bn)
8.4 Rental
8.4.1 Overview
8.4.2 Global Rental Market Revenue and Forecasts to 2025 (US$ Bn)
8.5 Others
8.5.1 Overview
8.5.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
9. Global OTT - Geographical Analysis
10. Industry Landscape
11. Competitive Landscape
11.1 Competitive Product Mapping
11.2 Market Positioning
12. Global OTT Market - Key Company Profiles
- Akamai Technologies, Inc.
- Amazon.com, Inc.
- Apple, Inc.
- CBS Corporation, Inc
- Facebook, Inc.
- Google, Inc.
- HBO NOW
- Hulu L.L.C.
- Netflix, Inc.
- Roku, Inc.
For more information about this report visit https://www.researchandmarkets.com/research/7x6mjn/over_the_top