‘A Bad Moms Christmas’ from STXfilms Arrives at Evine with a Limited-Edition Makeup Palette Created by Stroke of Beauty

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| Source: EVINE Live Inc.
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The Stroke of Beauty makeup palette is designed after ‘A Bad Moms Christmas’ from STXfilms

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Co-Founder, Holly Mordini was inspired to create a palette that resembled the characters within the highly-anticipated film

EVINE Live Inc.

MINNEAPOLIS, Nov. 01, 2017 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive digital commerce company (evine.com), today announced the newest addition to the Stroke of Beauty makeup line – the ‘Bad Moms Take It All On Palette’ – designed and inspired after STXfilms’ highly-anticipated comedy, ‘A Bad Moms Christmas.’ Coming to Evine November 8 & 9, the limited-edition palette will feature unique configurations and exclusive-to-Evine elements such as an Imprint Lip Gloss in your choice of a bold, Bad Moms vibe or a naturally, “good mom” shade. Either Mom you choose to be, these ultra-high shine glosses pair perfectly with the ‘Bad Moms Take It All On’ palette. The multi-toned palette contains six richly pigmented eye shadows, two versatile blush shades and an illuminating highlighter that ultimately cater to the many sides of motherhood.

“Since Stroke of Beauty joined the Evine family, they have continued to bring state-of-the-art products to viewers and deliver items that address today’s hottest trends,” said Nicole Ostoya, Chief Marketing Officer at Evine. “The original ‘Bad Moms’ movie was filled with heart and joy and the new one will not disappoint. We are loving it that we can share this fun beauty moment with our Evine customers.” 

The Stroke of Beauty ‘Bad Moms Take It All On’ palette is edgy and chic with bold tones that embody the good mom as well as the mom who is looking to spice things up. No matter what the mood, moms can complete their look with the included Imprint Lip Gloss – one swipe covers lips with a vibrant and gorgeous shine that will last all day or night.

“The moment I saw ‘Bad Moms,’ I was immediately inspired to create something that spoke to the characters in the movie,” said Holly Mordini, Co-Founder of Stroke of Beauty. “As a mom, I understand the variety of hats that need to be worn, and it was important for me to create something that represented the good mom by day and the mom who is ready to have some fun with her girls by night – all with an entertaining and fun twist.”

In addition to the palette launch on Evine, attendees of the ‘A Bad Moms Christmas’ movie premiere after-party had an opportunity to strike a pose and plant a ‘Bad Moms’ Stroke of Beauty palette kiss on Santa. Images taken from the event will be showcased during the palette’s debut on Evine, giving viewers a glimpse into the star-studded ‘A Bad Moms Christmas’ exclusive premiere. STXfilms opened A BAD MOMS CHRISTMAS nationwide today.

The Stroke of Beauty ‘Bad Moms Take It All On’ palette will be available on Evine for a limited time only and viewers are invited to watch the premiere of the palette November 8th at 6:00pm ET and November 9th at 2:00pm ET via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.

For more information on Stroke of Beauty, visit www.evine.com/StrokeofBeauty For more information on Evine, visit www.evine.com.

About Evine
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million cable and satellite television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.

About Stroke of Beauty  
Makeup artist and traditional artist Holly Mordini and founder of Smashbox Cosmetics, Dean Factor, have over two decades of experience creating some of the world’s largest and most successful makeup brands, so it was only natural that the two join forces and create Stroke of Beauty. Since teaming up, the two have created a makeup line that is vibrant with an artistic edge to every piece. Stroke of Beauty products are modern, uniquely chic and many of them feature exclusive artwork designed by Holly herself. Stroke of Beauty is Makeup for the Art of it.

About “A Bad Moms Christmas”
A BAD MOMS CHRISTMAS follows three under-appreciated and overburdened women as they rebel against the challenges and expectations of the Super Bowl for moms: Christmas. And if creating a more perfect holiday for their families wasn’t hard enough, they have to do all of that while hosting and entertaining their own mothers. By the end of the journey, our moms will redefine how to make the holidays special for all and discover a closer relationship with their mothers. 

About STXfilms 
STXfilms is a division of STX Entertainment, a global next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content. It is the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises.
The company is led by accomplished businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the leading global private investment firm TPG. Other investors include Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider; Tencent Holdings, China’s leading provider of online products and services; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others. With these strategic relationships, the company is uniquely positioned to maximize the impact of content worldwide, with direct passage into the China market. For more information, please visit https://stxentertainment.com

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This release contains statements, estimates, projections, guidance or outlooks that constitute “forward-looking” statements as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and similar expressions identify forward-looking statements, which generally are not historical in nature. These statements may contain information about our prospects, including anticipated show or product line launches, and involve risks and uncertainties. We caution that actual results could differ materially from those that management expects, depending on the outcome of certain factors.

Media:
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043

Investors:
Michael Porter
Evine
mporter@evine.com
(952) 943-6517