Lakewood, Colorado, Nov. 28, 2017 (GLOBE NEWSWIRE) -- FirstBank, Colorado’s second largest bank and one of the nation’s largest privately held banks, pumped free fuel for more than 500 unexpected commuters across Colorado in hopes they would “Give It Forward” to a charity of their choice on Colorado Gives Day (Dec. 5, 2017).
The bank partnered with six gas stations in the greater Denver, Boulder, Summit County, Greeley/Evans and Colorado Springs areas to promote philanthropic giving on Colorado Gives Day, a 24-hour online fundraising program for state nonprofits. In total, they covered over $16,000 worth of gas bills at the pump.
“FirstBank is a big contributor of Colorado Gives Day and our nonprofit community, but we can’t make an impact by ourselves,” said Emily Robinson, COO of FirstBank. “We need as many people as possible to support charitable organizations, and this ‘Give It Forward’ campaign enables us to focus on a pretty important aspect of Colorado Gives Day – the donors. Our hope is that this act of kindness inspires more Coloradans to give back to causes in their communities.”
This is the fourth year FirstBank has done its “Give It Forward” campaign (formerly known as “Pay It Forward”) to encourage donations for Colorado Gives Day. Last year, FirstBank executives and officers disguised themselves as grocery store baggers and surprised more than 100 unsuspecting shoppers with free groceries.
Colorado Gives Day is an annual statewide movement to celebrate and increase philanthropy in Colorado through online giving. In partnership with Community First Foundation, the donations support over 2,000 local nonprofits. Since its inception in 2010, they have raised more than $145 million for charitable organizations. FirstBank has been a primary corporate sponsor of Colorado Gives Day for the last eight years, and is recognized as one of the most philanthropic companies in the state.
For more information about Colorado Gives Day or to preschedule your donation, please visit www.coloradogives.org. For more information about FirstBank, go to www.efirstbank.com.
About FirstBank
FirstBank operates more than 115 locations in Colorado, Arizona and California. FirstBank is the largest locally owned banking organization in Colorado, serving more than 750,000 customers. Since 2000, FirstBank has contributed more than $57 million and thousands of volunteer hours to charitable organizations. FirstBank is unique in that a majority of its stock is owned by management and employees. For more information, go to www.efirstbank.com.
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Attachments:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/348ae593-1216-4115-a99d-b871a2263423