DALLAS, Dec. 01, 2017 (GLOBE NEWSWIRE) -- Programmatic advertising is just one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic from direct response agency Koeppel Direct, the company explains the current trends, pitfalls, solutions, and projected growth of programmatic advertising.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/416b2ae4-de14-4697-8ee1-51fc6a4df1b7
The infographic, Measuring the Impact of Programmatic Advertising, reveals that currently, 62% of marketers use programmatic advertising for brand campaigns and that programmatic ad spend is growing at about 20% annually. Programmatic advertising is growing faster than both social and video, two top contenders for marketing dollars.
Programmatic advertising is being viewed on a number of devices, including tablets and smartphones, but the most popular ad completion rate by device is Over-the-top content (OTT).
There are many benefits of programmatic advertising, including improved efficiency, reduced human error, increased opportunities for real-time optimization, and more. All this means that marketers can more easily analyze their campaigns and make changes for improved retargeting. However, pitfalls including ad fraud and brand safety are a real risk for marketers. These are addressed in the infographic with proposed technology solutions.
Programmatic advertising is becoming less of a marketing buzzword and more of a developed tactic. To learn more about this trend, view the complete infographic at:
About Koeppel Direct
Based in Dallas, Koeppel Direct is a leading direct response (DR) advertising agency, specializing in multi-channel direct response television (DRTV) and digital advertising. As buyers of direct response advertising time, Koeppel Direct assists clients in strategically placing DR advertising, as well as creating an effective advertising campaign that maximizes their clients' ROI. In addition to DRTV and digital, Koeppel Direct provides media services for print and radio -- tapping into a broad range of opportunities for their clients.
Founded in 1995 by President Peter Koeppel, the company has grown into a dynamic and diverse team, with each team member bringing expert direct marketing and advertising knowledge and experience. Koeppel himself is a thought leader who is a frequent direct marketing industry speaker and editorial contributor, serving on Forbes magazine’s Agency Council. Koeppel Direct's client portfolio includes major brands like TurboTax and Rubbermaid. The professional management and highly experienced staff have made Koeppel Direct a leading direct response advertising agency in America.
For more information about Koeppel Direct, please visit:
https://www.koeppeldirect.com/
https://www.linkedin.com/company/koeppel-direct/