TORONTO, Jan. 18, 2018 (GLOBE NEWSWIRE) -- UpSnap Inc. (CSE:UP) ("UpSnap" or the "Company"), a leading provider of mobile advertising solutions, is pleased to announce the launch of its new Intentional Direct Mail™ (“IDM”) program available to customers. With UpSnap’s proprietary Intentional Direct Mail™ offering, advertisers and brands are provided a new targeting tool via direct mail, adding a new layer to UpSnap’s existing suite of mobile programmatic advertising software.
“Intentional Direct Mail fits perfectly with our mobile advertising suite of products,” said Bruce Howard, CEO of UpSnap Inc. “There's a variety of smart tactics being utilized by marketers to drive traffic to their Websites; including SEM, SEO, social media, mobile advertising and many more. Our IDM product amplifies those efforts to drive conversion with a physical piece of mail to follow up on the customers’ initial expressed intent and increase sales.”
Developed internally, Intentional Direct Mail™ advertisers are able to leverage the most deterministic identity dataset in the market that helps identify and qualify non-converting prospects derived from site visits. As well, UpSnap’s Intentional Direct Mail™ is able to unify visits from the same consumer on multiple devices, creating a unique targeting solution.
About UpSnap
UpSnap provides highly-targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. Utilizing real-time analytics, UpSnap goes beyond location to deliver results-driven campaigns that produce qualified, engaged customers. UpSnap tailors each campaign to align with unique business goals, delivering the right customers for more meaningful exposure and better business results.
For further information, please contact:
| Alex Pekurar, CPA, CA Chief Financial Officer UpSnap Inc. 416-619-3903 apekurar@upsnap.com | Babak Pedram Investor Relations Virtus Advisory Group Inc. 416-644-5081 bpedram@virtusadvisory.com |
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