CAKE’s SaaS Platform Makes Managing and Measuring Mobile Campaigns Simple and Efficient
NEWPORT BEACH, Calif., Jan. 25, 2018 (GLOBE NEWSWIRE) -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE announced that Transid Media, a performance advertising network focused on mobile campaigns, has selected CAKE’s SaaS Marketing Intelligence platform to power its growing global business.
Transid Media executes direct and exclusive mobile campaigns on behalf of its clients, which include advertisers, agencies and publishers. The ability to efficiently manage and accurately measure campaign performance is critical to the success of Transid Media’s business. This led the company to seek a platform that could help it track, analyze and monitor multiple campaigns across an array of clients, devices and locations. After evaluating several other solutions, the company chose CAKE.
Using CAKE, Transid Media can manage a diverse range of campaigns, including CPA, CPI and CPL models, as well as relationships with advertisers and affiliates around the globe. Most importantly, CAKE’s advanced analytics allow Transid Media to measure the performance of affiliates and offers at a very granular level – including by type of mobile device, OS, campaign strategy and geographic location. CAKE also enables Transid Media and their clients with the ability to better understand the customer journey and make highly informed decisions to optimize their ad spend.
“CAKE makes it incredibly easy to set up a new client or affiliate, launch and measure the performance of campaigns, manage different types of payouts and more,” said Oscar Leal, Transid Media’s Managing Director. “The solution also seamlessly integrates with Google Analytics, plus the process – from onboarding a client to tracking an offer to making a payout – is faster and more streamlined.”
According to research from Zenith Media, global ad spend is projected to grow 4.1% in 2018 and it is projected that by the end of 2018 the total ad spend will reach $578 billion.
“As mobile ad spending continues to accelerate, networks like Transid Media need technology that can help them manage relationships and monitor campaigns as they grow their business,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE provides a one-stop platform for performance advertising providers to support their clients and ensure they are achieving the best results possible on an ongoing basis.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of both global ad spend and mobile ad spending and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.