SEATTLE, Jan. 29, 2018 (GLOBE NEWSWIRE) -- According to Coherent Market Insights, the global digital pregnancy test kits market was valued at US$ 166.4 million in 2016 and is projected to exhibit a CAGR of 3.8% over the forecast period (2017–2025). Increasing awareness regarding self-testing for pregnancy and ease of use provided by digital pregnancy tests is expected to boost growth of the digital pregnancy test kits market over the forecast period.
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Key Trends and Analysis of the Digital Pregnancy Test Kits Market:
- Technological advancements such as Bluetooth connectivity to a smartphone through apps in the digital pregnancy test kits are driving growth of the market. The application alerts the user when the test stick detects the sample. For instance, Church & Dwight launched First Response Pregnancy Pro test in 2016, which was the first product integrated with Bluetooth connectivity.
- Extensive advertisement and campaigning can assist in increasing awareness about products such as Clearblue and First Response, which in turn, creates lucrative growth opportunities for manufacturers in this market. For instance, a leading manufacturer of digital pregnancy test kits Swiss Precision Diagnostics (SPD) experienced significant increase in market share from August 2013 and this was attributed to aggressive campaigning.
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Key Market Takeaways:
- The global digital pregnancy test kits market is expected to expand at a CAGR of 3.8% over the forecast period (2017–2025) owing to technological advancements such as wireless connectivity to the smartphone and increasing adoption of pregnancy test kits with week indicator
- Digital pregnancy test kits provide an accuracy rate of 97% to 99% and do not require second opinion to confirm pregnancy status. This in turn is expected to favor growth of the digital pregnancy test kits market.
- North America market is expected to witness significant growth, owing to high presence of leading manufacturers. These manufacturers are focusing on enhancing their market share through innovative advertisements.
- Major players operating in the digital pregnancy test kits market include Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc. and these companies account for over 80% market share.
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