Marimekko Corporation, Press Release, 5 March 2018 at 9.00 a.m.
Marimekko launched its fall/winter 2018 ready-to-wear collection at Paris Fashion Week on Sunday 4 March 2018.
For the fall/winter 2018 ready-to-wear, Marimekko’s design team drew inspiration from Finnish winter landscapes and the exotic Lapland. The collection features modern folklore-inspired silhouettes, a rich colour palette, and a vivid dialogue between contemporary prints and iconic archive patterns from the 1950s and 1960s.
Festive materials such as velvet and silk are combined in the collection with unexpected details in metallic colours – to bring joy and happiness to everyday life and festive moments alike. Some of the looks seen in the presentation include showpieces designed especially for the event.
The new ready-to-wear collection was presented in Paris in an experiential display, staged in an old printing house, which immersed the audience in Marimekko’s art of print making. The presentation highlighted Marimekko’s philosophy of craftsmanship and timeless and functional design. The company’s own textile printing mill in Helsinki serves both as a factory and as an innovative hub for Marimekko’s creative community.
The presentation was organized in partnership with Clinique. In January 2018, Marimekko and Clinique announced the Marimekko for Clinique Limited Edition Collection – a collaboration combining Clinique’s most-loved everyday beauty essentials with Marimekko’s iconic and colourful patterns.
Photos of the collection and the event for media use:
Asta Halme, Marimekko Communications
Tel. +358 9 7587 233
Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2017, brand sales of the products worldwide amounted to EUR 193 million and the company's net sales were EUR 102 million. Roughly 160 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 450 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com