Marketing, Technology and Media Communities Come Together to Share Trends, Strategies and Innovative Technologies Driving the Digital Economy
NEWPORT BEACH, Calif., March 06, 2018 (GLOBE NEWSWIRE) -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced the company will be participating as an exhibitor at the upcoming ad:tech New Delhi Conference, held March 8-9, 2018 at the Leela Ambience Gurgaon Hotel in New Delhi, India. More than 6,500+ attendees are expected to attend the event, which focuses on the trends, insights and disruptive technologies that are shaping today’s global digital economy.
ad:tech New Delhi brings top brands, agencies and media companies together with technology innovators, thought leaders and visionaries to share ideas about how to advance business objectives and deliver exceptional customer experiences in the evolving digital advertising landscape. Exploring creativity and technology innovation, the conference program will feature keynote presentations from some of the brightest minds in the industry, including David Shing, VP & Digital Prophet for Oath; Atin Kulkarni, Global Head, Media & Content Innovation COE for Pepsico; Sapna Chadha, Head of Marketing India and SEA at Google; and more.
As an exhibitor, CAKE joins more than 90 product and service providers who will be on hand to showcase tools, techniques and strategies for successfully navigating the digital marketing and advertising ecosystem. Attendees can visit CAKE at booths 64-65 to learn more about the company’s enterprise SaaS solution, Journey by CAKE. The marketing intelligence platform delivers real-time analytics, multi-touch attribution and seamless integrations with popular media platforms to provide today’s marketers with an extended, real-time view into every step of the customer journey.
The digital era in India has been revolutionary, driving rapid growth in marketing and advertising across the region. India’s digital advertising market is expected to grow at a compound annual growth rate (CAGR) of 33.5 percent to cross the Rs 25,500 crore (US$ 3.8 billion) mark by 2020, according to a report by the Confederation of Indian Industry (CII) and KPMG.
“India’s continued expansion in digital marketing and advertising makes it imperative for marketers to adapt in this competitive landscape and embrace changes that come with global digital innovations,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “However, with so many channels, strategies and tactics to choose from, marketers are challenged with leveraging the right technology to accurately measure which campaigns are working and which are not. We look forward to joining the discussions at ad:tech New Delhi and to sharing how Journey by CAKE provides marketers the insights required to make better decisions about how they allocate their advertising spend for optimum ROI.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the impact of its new enterprise software, the growth of digital marketing and advertising in India and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.