DALLAS, April 18, 2018 (GLOBE NEWSWIRE) -- The healthcare industry is ripe for disruption and thanks to today’s technology, we’re witnessing a seismic shift. In the latest infographic from direct response agency Koeppel Direct, The Big Tech Healthcare Invasion, the company explains the morphing of these two industries, major shifts we are already seeing, and predictions for the future of both.
As the cost of global healthcare continues to climb, predicted to reach $8.7 trillion by 2020, and a shortage of medical professionals remains a major issue in the face of an increasing need for healthcare, Big Tech is looking for better ways to help more patients more quickly. Although telemedicine has been available in some areas for many years, innovations in medical industry technology continue to expand the possibilities for both aging populations and chronically ill patients everywhere.
New technology in healthcare will help the industry become more accessible and affordable, not to mention profitable. The most common ways we are seeing tech and the healthcare industry intersect include augmented reality, telemedicine, cloud storage, wearables and advanced healthcare applications, smart hospitals, and many others.
To learn more about these industry changes, view the complete infographic at:
https://www.koeppeldirect.com/technology/big-tech-healthcare-invasion-infographic/.
About Koeppel Direct
Based in Dallas, Koeppel Direct is a leading direct response (DR) advertising agency, specializing in multi-channel direct response television (DRTV) and digital advertising. As buyers of direct response advertising time, Koeppel Direct assists clients in strategically placing DR advertising, as well as creating an effective advertising campaign that maximizes their clients' ROI. In addition to DRTV and digital, Koeppel Direct provides media services for print and radio -- tapping into a broad range of opportunities for their clients.
Founded in 1995 by President Peter Koeppel, the company has grown into a dynamic and diverse team, with each team member bringing expert direct marketing and advertising knowledge and experience. Koeppel himself is a thought leader who is a frequent direct marketing industry speaker and editorial contributor, serving on Forbes magazine’s Agency Council. Koeppel Direct's client portfolio includes major brands like TurboTax and Rubbermaid. The professional management and highly experienced staff have made Koeppel Direct a leading direct response advertising agency in America.
For more information about Koeppel Direct, please visit:
https://www.koeppeldirect.com/
https://www.linkedin.com/company/koeppel-direct/
972-732-6110
pkoeppel@koeppeldirect.com
A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/7a3674c3-686e-45eb-8356-6c27a7674d60