VANCOUVER, British Columbia, May 04, 2018 (GLOBE NEWSWIRE) -- Mobify customer Kim Williams-Czopek, Vice President of Digital Commerce at Lilly Pulitzer, has been selected as a 2018 Retail Innovator Award winner at the 2018 Retail Innovation Conference in New York City. The awards recognize retail executives who are focused on driving change and positive disruption using innovative strategies and technologies.
Williams-Czopek and the team at Lilly Pulitzer launched one of the first Progressive Web Apps in the retailer’s market, boosting mobile revenue by 33% while creating a fast, easy, and seamless experience for its growing base of shoppers through the Mobify Digital Experience Platform. Mobify is the #1 provider of Progressive Web Apps for ecommerce, enabling retailers such as Lilly Pulitzer to deliver a customer-first experience that keeps shoppers engaged and increases revenue.
Known for its savvy adoption of digitally-driven retail technologies, Lilly Pulitzer partnered with Mobify to launch its PWA in advance of a replatform to a leading ecommerce platform provider in order to quickly and more effectively reach consumers on the web via its highest traffic channel – mobile. “We saw the opportunity for a superior customer experience and a fast return on investment with a PWA, and we didn’t want to delay either by waiting until our ecommerce replatform was done to address mobile,” explained Williams-Czopek.
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About Mobify
Mobify is a digital experience platform for building modern, customer-first shopping experiences through Progressive Web Apps (PWA), Accelerated Mobile Pages (AMP), and native apps. Working as a seamless extension of ecommerce and IT teams, Mobify and its network of partners use the Mobify Platform to help retailers and brands drive immediate revenue with a friction-free shopping experience that’s up to 43% faster than previous generation mobile sites. The platform-as-a-service (PaaS) enables leading global brands to embrace a superior PWA experience on mobile, and then extend it across desktop, tablet, and other digital touchpoints. Among Mobify's customers of digital innovators are Lancôme, Debenhams, Crabtree & Evelyn, Lilly Pulitzer, Payless Shoe Source, Carnival Cruise Line, US AutoParts, Hobbycraft, and PureFormulas.
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