12 Online Solutions Empowers Retailers with Advanced Tools to Help Them Effectively Battle for Relevance Against Amazon
Carson City, NV & Hong Kong, May 10, 2018 (GLOBE NEWSWIRE) -- 12 ReTech Corporation (OTC: RETC) is proud to introduce 12 Online Solutions to the e-commerce industry. These online marketing solutions will feature “shoppable video”, gamification modules and machine learning algorithms among other additional tools and techniques which are designed to attract, engage and convert shoppers into buyers. 12 ReTech will be implementing 12 Online Solutions tools into our 2nd generation e-commerce channels, which are slated to launch in the second half of 2018.
The first beneficiary of 12 Online Solutions will be Emotion Apparel, the recently acquired microbrand headed by Hub Blanchett. Blanchett recently moved his production facilities to Salt Lake City, Utah where he leads a staff of apparel industry professionals who believe that today's clothing shoppers are looking to express their individuality and want brands that convey their self-image. Emotion Apparel, fits that billing with products featuring hand dyed high-end fabrics. Each piece is different than the next.
Blanchett explained, “To take our business to the next level we needed a strategic partner which completely understands the retailer operation. The 12 ReTech team has been a great find for me. These guys get it and bring in teams of experts in relevant technology, profitable operations, brand extension marketing and sales channels expansion which include wholesale and direct to consumer. We now have access to influential brand marketers, experienced retail managers, effective manufacturing operators and successful media experts who are providing us solutions that work.”
Kirk Kimerer, Chief Marketing Officer of 12 ReTech comments, “12 Online Solutions, when properly implemented, delivers the ability to affect shopper behaviors by collecting real time data and utilizing predictive analytics to deliver relevant content to each individual shopper via web and mobile channels.”
12 Online Solutions is a collection of 3rd party and proprietary software tools, which include gamification elements, a merchandise review platform, cross promotions of other microbrands, integrated merchant loyalty programs, user generated content and complete with social media integration.
One of the key tools of 12 Online Solutions is “shoppable video”. Video content, according to industry research reports, is driving higher conversion metrics and user engagement. Just adding video to a brand site, however, is not enough – it must convert into sales, which is why 12 ReTech is using embedded video object technology in its contents to make it shoppable. A viewer can click on objects within our videos that will then take them to a place where they can purchase the product, without leaving the video.
In addition, 12 Online Solutions can deliver highly compressed shopping catalogs. As an example, imagine an entire L.L. Bean catalog produced within a one-minute video, which can then be syndicated and shared through social media networks and reach millions of shoppers within minutes at a fraction of the cost of publishing a print catalog. This new format for catalogs will allow 12 ReTech to collect data about user behavior and deliver exciting, relevant and fresh content to online shoppers encouraging them to engage and purchase.
Angelo Ponzetta, Chief Executive Officer of 12 ReTech commented, “Our technology is designed to attract shoppers to our retailers and convert them into buyers. We are constantly adding new innovations to our offerings which are designed around this concept. We understand that it’s not just about technology, it’s also about content that is innovative and engaging while fully utilizing the power of today's technology.”
Mr. Ponzetta continued, "Look for 12 ReTech to create products that make it easier for shoppers to purchase goods from our retailers. Amazon created "One-Click" to reduce online shopping cart abandonment. We will soon be discussing our own next generation of online tools that make it even easier for new shoppers to become buyers!"
About 12 ReTech Corporation:
At our core, we are a software company whose technology allows retailers to combat the dual threats of Walmart and Amazon — both online and in physical stores. Our microbrand rollup acquisition strategy allows us to demonstrate the effectiveness of our software, devise and test new products, while providing shareholder value through immediate revenue and earnings growth. The Company operates through our subsidiaries on three continents: 12 Hong Kong, Ltd., 12 Japan, Ltd., 12 Europe A.G., 12 Retail Corporation (and its subsidiary in North America, E-Motion Apparel, Inc.). For more information please visit our website at www.12ReTech.com.
12 ReTech Corporation is publicly listed on the OTC Markets under the symbol RETC.
Safe Harbor: This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.
Investor Relations Contacts:
Tom Nelson
Ten Associates, LLC
Tenassociates33@gmail.com
480-326-8577 (USA)
Mark Gilbert
Magellan FIN, LLC
mgilbert@magellanfin.com
317-361-2392 (USA)