First-of-its-kind offering delivers 1st look for guaranteed volume of premium inventory, impactful desktop and mobile ad units
NEW YORK, May 31, 2018 (GLOBE NEWSWIRE) -- Sublime Skinz, the leading solution for high-impact, non-intrusive digital advertising, today announced the launch of its Programmatic Guaranteed advertising solution. Building on the company’s experience with programmatic campaigns for skin and wallpaper on desktop and mobile, the new Programmatic Guaranteed offering enables advertisers and trading desks a guaranteed 1st look at high impact advertising placements for multi-device campaigns across its network of partner sites. The offering provides a fixed price and delivers a pre-determined volume. The ad buys are made through the buyers’ demand-side platform (DSP).
The innovative Programmatic Guaranteed model allows programmatic buyers and publishers to agree on predetermined criteria for an ad purchase, with the buyer agreeing to pay a fixed price and the seller agreeing to meet the buyer’s total audience needs. This arrangement better sets expectations for both parties, and provides a higher level of satisfaction for buyers who previously struggled to meet volume requirements through private marketplaces. Now buyers will be able to take advantage of a first look at inventory across Sublime’s network, which is the largest global network of desktop-based skin/wallpaper ad offerings, reaching over 200M UV/month across 17 countries in the Americas, Europe and Asia.
By launching the first Programmatic Guaranteed solution for high impact multi-device campaigns, Sublime Skinz allows buyers to transparently and confidently activate impactful campaigns across multiple platforms via their own DSPs. The Sublime Skinz Programmatic Guaranteed offer is currently available through the company’s mobile and web environments, and is accessible through MediaMath and Google’s DoubleClick Bid Manager.
“In today’s competitive advertising context, buyers are demanding more control over their purchases. Our new programmatic guaranteed offering allows buyers to set the exact parameters they require to deliver the highest impact multi-device campaigns at scale – ensuring advertisers are satisfied with their return on investment,” commented Christophe Menard, Co-founder and COO Americas, Sublime Skinz. “This new solution demonstrates our commitment to innovation, and we are pleased to continue to provide industry-leading technology that delivers the best results to both our agency and advertiser partners.”
ABOUT SUBLIME SKINZ
Sublime Skinz creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. By combining market-leading technology with a creative-first approach, Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results. Sublime respects and complements the user experience, utilizing both creativity and relevance to build awareness and achieve campaign performance goals. Clients and partners benefit from a focus on creative innovation and a collective dedication to the highest level of service and support.
Founded in 2012, the Paris-based company has offices in London, San Francisco and New York, delivering direct and programmatic advertising campaigns across the globe. Sublime Skinz was honoured as the ‘audience favourite’ winner of the Launch: Silicon Valley World Cup Tech in 2014, and in 2016 was awarded Ernst & Young’s ‘Born Global’ prize and Business France’s ‘International Trophy of Digital Business.’ Recently it was named by Deloitte as a ‘Technology Fast 500 Winner’ in EMEA and to the Financial Times’ ‘FT 1000’ list of fastest European growing companies.
For more information, please visit www.sublimeskinz.com.
PRESS CONTACT
Alexandra Levy
WIT Strategy for Sublime Skinz
alevy@witstrategy.com
650-996-5758