NEODESHA, Kan., June 07, 2018 (GLOBE NEWSWIRE) -- Premium luxury manufacturer Cobalt Boats has enhanced its online presence with a website redesign that incorporates an array of new technology and interface improvements, benefiting dealers, customers and the general public through a site that works well on both mobile and desktop platforms. The site redesign was undertaken to achieve several strategic objectives for the Cobalt brand, including revising the online content and imagery to better represent the company’s boats and capabilities; creating a scalable, progressive and adaptable platform for future initiatives; and establishing a more effective lead-generation channel to better communicate with and convert prospective buyers. The new site also features a more graphical, user-friendly layout that’s easy to navigate.
“We’re very pleased with the look and feel of our new website, especially in the way it offers visual ‘touchpoints’ that showcase our boats and boat series, to help website visitors better understand the differences between our products,” said Paxson St. Clair, Cobalt’s President.
Simpler to update than the old site, this new website feature helps ensure that users have access to the current technical data, specifications, new-product information and photos that show the full value of a Cobalt ownership experience.
About Cobalt: Headquartered in Neodesha, KS, Cobalt Boats LLC, is a publicly owned, industry-leading manufacturer of luxury family day boats. Combining uncompromising product quality with customer-inspired innovation and value, Cobalt has earned an international reputation for unmatched customer satisfaction through its World Class Dealer Network. Learn more at www.cobaltboats.com
Contact: Kelle Pierce
kellep@cobaltboats.com
1715 N. 8th St., Neodesha, KS 66757
800-835-0256
www.cobaltboats.com