NEW YORK, June 13, 2018 (GLOBE NEWSWIRE) -- OpenSlate, the premier global source of brand safety and contextual analytics for digital video content, today announced two key executive hires. These additions strengthen the company at a pivotal time, as OpenSlate continues to ramp up worldwide operations to provide even greater scale for the world’s top video advertisers.

Dmitri Zolotkovsky, a finance veteran with 20 years’ experience at both private and public tech companies, joins OpenSlate as its new CFO. Amy Robertson, whose extensive agency background aligns well with OpenSlate’s deep partnerships with the world’s largest holding companies, joins OpenSlate as Head of Humans and a mandate to attract, motivate and retain world-class talent. Collectively, Zolotkovsky and Robertson bring decades of high-velocity strategic growth and operational planning experience to the team.

“Over the past five years—as the world’s top brands have devoted more of their budgets to video—OpenSlate’s role as a strategic partner to them and their agencies has continued to expand as it relates to creating and enforcing practical standards for brand safety and suitability, both absolutely top of mind for advertisers today,” said OpenSlate CEO Mike Henry. “As today’s leading advertisers continue to entrust OpenSlate with greater scale and deeper involvement with their brands, we’re building a team with the vision and experience to help us guide that growth. We are thrilled to have Dmitri and Amy on the team, as their impressive backgrounds align perfectly with OpenSlate’s ambitious plans.”

“OpenSlate’s solution sits at the crux of digital video content and brand safety, perhaps the two most pressing areas of focus for today’s top advertisers,” Zolotkovsky said. “I couldn’t be more excited to be joining the team at this pivotal time in the company’s expansion.”

“Marketers today are challenged with both embracing the ongoing digital video revolution, while still serving as vigilant stewards of their brands in a landscape that can sometimes feel like the Wild West,” Robertson added. “Brands and agencies alike need a partner who can serve as their guide in this fast-evolving and complex space, and OpenSlate has not only the map and flashlight that are required but a highly talented team at the ready. I’m excited to continue the work of building this world-class team.”

More on OpenSlate’s Solution
OpenSlate is a pacesetter in its field of data science, employing the most advanced machine learning capabilities to understanding the value and context of digital video content. The company has spent the past six years specifically solving the problem of content safety, suitability, and context for major advertisers. OpenSlate has developed models to measure and predict content quality, brand safety, subject matter expertise and demographics, to name a few—with models extending across languages and regions. In 2018, OpenSlate’s data will power more than $2 billion in video spend and deliver deeply custom solutions for more than 800 clients, thanks to its high-level partnerships with the biggest platforms in the world.

About OpenSlate
OpenSlate is the premier global source of contextual analytics for digital video content. Founded in 2012, OpenSlate is the only company that can comprehensively vet and measure the brand safety, suitability, and context of digital content for advertisers and identify the most-effective content for their campaigns. OpenSlate provides advertisers with brand-suitable targeting solutions, as opposed to simply monitoring for after-the-fact exposure to inappropriate content. The company's global data platform, which offers insight into the nature and quality of content of the world’s largest digital video platforms is used by every major advertising holding company, as well as the world’s largest advertisers. Learn more at www.openslate.com.

Press Contact:
Kate Ritchie
OpenSlate
212-660-2422
kate@openslate.com