Noonlight Launches Connected Safety Platform for Homes, Cars, and Health

Integrations, Including Amazon Alexa, Apple Health, Biostrap, Canary, Google Home, IFTTT and Nest Protect, Make Safety Automatic for People, Places and Pets


ST. LOUIS, June 26, 2018 (GLOBE NEWSWIRE) -- Noonlight, formerly SafeTrek, the world’s fastest growing personal safety company, today announced the launch of its connected safety platform designed to protect people, homes and pets. Initial partnerships and integrations include companies across home, transportation, and health such as Amazon Alexa, Apple Health, Biostrap, Canary, Google Home, IFTTT, and Nest Protect.

“Our mission is to protect and comfort people so that they can live freely. In our increasingly connected world, we saw an opportunity to expand Noonlight’s emergency response capabilities through integrations with the apps, services and devices people use every day,” said Zach Winkler, CEO of Noonlight. “Many companies want to prioritize safety for their customers, but either don’t have the ability to make it happen or want to uplevel existing security features. Our technology empowers partners to detect emergencies and offer emergency response on their own, ensuring that safety is ubiquitous and proactive across products.”

“We have the digital infrastructure to help people live safely, but we have nothing to connect the services we use on a daily basis. Noonlight is changing that,” said Anarghya Vardhana, Principal at Maveron. “Noonlight is pioneering modern personal safety – a largely overlooked category of consumer technology – and we’re honored to support their efforts to make connected safety affordable and effective.”

Noonlight streamlines real-time emergency communication, allowing dispatchers to detect and respond to emergencies more quickly and effectively than ever before. With Noonlight, partnering companies ensure their customers have immediate access to emergency response personnel when they need help and ultimately, greater peace of mind. More than 1 million people rely on Noonlight every day to help them feel secure, wherever they are – whether that’s in the home or on the go. 

“With Noonlight, Canary customers can access an added layer of security that extends beyond their physical environment, equipping them with a personal safety net and empowering them with even more ways to take action in an emergency," said Bob Stohrer, Chief Marketing Officer of smart home security provider Canary. “Our partnership with Noonlight will put immediate support from local EMS dispatchers within reach of our customers at all times. Together we’re strengthening the security of customers’ property and their personal safety.”

"Noonlight speaks not only to the future of safety, but also to the future of health,” said Sameer Sontakey, CEO of wearable company Biostrap. “Biostrap tracks fitness activities and clinical-quality biometrics. We are working to detect various health events, like a stroke or an asthma attack. Partnering with Noonlight brings connected health to life, and we are thrilled to build a future where we can automatically help people when medical danger arises, whether that’s on the treadmill or out on a trail.”

Noonlight believes connected safety should be automatic; that there should always be a way for people to get help – especially when they can’t get it themselves. Noonlight’s partnerships reimagine the power of safety, providing people with the tools they need to alleviate fear and stay safe anywhere. In addition to third-party integrations, Noonlight is opening its proprietary API to developers to encourage the creation of emergency service-based applications and products. For more information, visit the Noonlight website

About Noonlight
Noonlight, formerly SafeTrek, uses advanced technology to keep people safe. The company focuses on building personal safety solutions for the modern world. Launched four years ago as a mobile application, Noonlight has since evolved  into a connected safety platform — partnering with products and services to enable automated emergency response for their users via a proprietary API. Noonlight is the only company of its kind with technology that works everywhere in the United States, allowing users to get real-life help in the event of threats or emergencies, without requiring a 911 call or the ability to talk or text.

Contact:
Noonlight
noonlight@launchsquad.com