Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS
NEWPORT BEACH, CA., July 10, 2018 (GLOBE NEWSWIRE) -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced its growing ecosystem of Connections, alliances with leading digital media and marketing tools that enrich customer journey insights for brands, agencies and publishers. Available to Journey by CAKE users, Connections enable digital marketers to easily extract data from media platforms including Bing, Facebook, Google, DoubleClick and more. Armed with this data, they can quickly integrate it into a single platform - CAKE’s enterprise SaaS solution – that delivers the fastest, most efficient and accurate way to discover campaign insights and transform them into actions that drive improved return on advertising spend (ROAS).
“Customers across a wide range of industries are already leveraging Journey by CAKE’s real-time analytics and data-driven attribution to gain meaningful insights on the true impact of multiple customer journey touchpoints,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Connections further empower marketers to save time, money and other resources previously spent on data extraction and analysis, and instead, allow them to focus on creating and optimizing digital marketing campaigns for maximum impact.”
Connections bring together a combination of ease-of-use and precision for collecting and analyzing customer journey data. The seamless integrations allow marketers to streamline the process of pulling in cost data and tracking first-party data across all digital channels. For example, the Connection with Google Ads provides information such as campaign cost data and keywords to provide a more exact account of performance metrics such as ROAS, CPC, CPA and CAC. Additionally, unlike other solutions that have a “walled” approach to sharing data outside of its ecosystem, Connections provide an agnostic alternative that encompasses integrations with various media sources for an end-to-end view of multi-channel measurement and the customer journey on a unified dashboard.
The ability to gain a complete view of the customer journey depends on the integration of data from multiple sources, campaigns and touchpoints. According to Forbes research, 88 percent of marketers surveyed use data obtained by third parties to enhance their understanding of each customer. Additionally, companies that adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability. In fact, according to the Forbes study, they are six times more likely to be profitable year-over year.
“With the industry landscape becoming more complex, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage,”said Pierini. “Connections provide a clear solution for enterprises that struggle to collect and analyze digital marketing data across multiple sources. We will continue to evolve our ecosystem and work closely with our integration partners to ensure our customers can easily and quickly leverage data for cross-channel marketing intelligence.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefit and impact of Journey by CAKE and Connections, the profitability of companies using data driven marketing and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.