NEW YORK, Sept. 04, 2018 (GLOBE NEWSWIRE) -- Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is announcing its August/September lineup featuring in-depth interviews with leading business authors Daniel Burrus, author of The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage, Leo Bottary, author of What Anyone Can Do: How Surrounding Yourself with the Right People Will Drive Change, Opportunity, and Personal Growth, Chris Westfall, author of Leadership Language: Using Authentic Communication to Drive Results, Mark Hunter, author of High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results and David Parish, author of The Facts of the Matter: Looking Past Today’s Rhetoric on the Environment and Responsible Development.
Daniel Burrus, author of The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage, talks about being a futurist in an unpredictable world full of uncertainty. Burrus says that uncertainty doesn’t empower us because it involves high risk, which keeps us from moving forward. On the other hand, strategy-based uncertainty gives people the confidence to make bold moves and innovate. He says anyone can be futurists by learning to be anticipatory in a reactionary world and separating trends into two categories: hard trends and soft trends. The main thing Burrus wants to do is teach people how to “actively shape the future instead of passively receive it.”
Leo Bottary, author of What Anyone Can Do: How Surrounding Yourself with the Right People Will Drive Change, Opportunity, and Personal Growth, looks at all the people we surround ourselves with and how those people are instrumental in helping us along the way. Bottary says that, “The more positive people we can surround ourselves with and the more that we tap into that incredible power that’s all around us, the more effective we’re going to be as individuals.” But, success is more than just surrounding ourselves with the right people. He states, “You have to be clear about what it is that you want” and what needs to happen in order to make things possible. One thing that’s changing in the age of social media, Bottary argues, is that people aren’t paying attention to the number of followers or friends; instead, they’re looking to consciously engage people with deeper conversations, in smaller numbers.
Chris Westfall, author of Leadership Language: Using Authentic Communication to Drive Results, wrote the book to help people achieve a better understanding of how leadership works. Westfall says that leadership is about being an original and understanding what it all means internally because he considers it an “inside job.” The book is about conversational strategies that can create a real impact for leaders. He states that, “What leaders do better than everyone else is share a perspective that’s compelling.” They take authenticity and passion and turn it into actionable results on how they connect with others. Westfall points out that leadership isn’t just about experience or age, it’s about the service you provide to others, as well as desire and resourcefulness.
Mark Hunter, author of High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results, defines prospecting as “finding the right customer.” The book focuses on the top part of the sales pipeline by teaching readers to disqualify prospects quickly in order to spend quality time with fewer prospects that can actually lead to a successful closing. He says sales is a series of conversations that allow the salesperson to better understand their customers’ needs and how you can help them solve a problem. Hunter defines being a salesman as helping “others see and achieve what they did not think was possible” and adds there’s no one-size-fits-all way to begin the prospecting process. Everyone has a different set of customers, marketplace and items that makes the entire process unique. Hunter urges everyone to find a solution and strategy that works for them and that they feel comfortable with.
David Parish, author of The Facts of the Matter: Looking Past Today’s Rhetoric on the Environment and Responsible Development refers to the void he feels currently exists in regards to climate change and responsible development. Parish says there is a disconnect which can be resolved by having a real conversation about the causes of climate change and what are we doing about it. He wants to avoid the “bumper sticker rhetoric” as the message can get hijacked by both activists and big businesses intent on influencing the issue with a rally cry rather than by actual data and concrete answers. Parish advises people to be critical thinkers, push back and ask questions because conversations should be starting points, not end points.
All episodes of Best Seller TV will air on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.
Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.
“At Best Seller TV, we’re always looking to bring to our audience relevant topics that can be applied to any business situation. Our most recent group of authors bring a wealth of expertise in topics like climate change, sales, leadership, finding the right people, and how anyone can predict the future,” Hayzlett said. “We want to bring these conversations to the forefront so that our viewers can take away actionable items that can be applied immediately to help improve their lives and their bottom line.”
For more information on TV episodes, visit www.c-suitenetwork.com/tv and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.
About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.
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