NEW YORK, Sept. 11, 2018 (GLOBE NEWSWIRE) -- Cannagreed.com News Commentary
American Premium Water, Corp. (OTC:HIPH) BREAKING NEWS: LALPINA HYDRO CBD WATER can go a long way towards administering doses of cannabinoid (CBD) for those who deal with chronic ailments such as, inflammation, pain and anxiety disorders. There are also huge potential benefits for athletes who may not only use LALPINA to hydrate, but also to minimize the inflammation, pain, and stress that physical activity places on the body.
The Company began selling its LALPINA Hydro CBD product August 27th on its website. The Company has been able to procure a domestic manufacturer who can provide the supply to meet the growing demand of LALPINA Hydro CBD.
“With a new product like LALPINA Hydro CBD, there were some teething issues in the ramp up to production. This product is a market frontrunner right out the gate considering the lack of a comparable product currently on sale. Unlike the other CBD waters that are currently at retail, the molecular structure of LALPINA Hydro CBD allows for greater bio availability which leads to a greater & quicker absorption rate compared to regular CBD oil or CBD water. The Company will need to use less CBD to create a greater benefit, which will allow for a higher gross margin per unit,” added CEO Ryan Fishoff.
LALPINA HYDRO CBD could improve workouts by providing hydration and muscle relief. Several studies have shown CBD could provide workout recovery health benefits thanks to its analgesic, anti-inflammatory and neuroprotective properties that include:
- anti-inflammatory
- muscle spasm relief
- protection of the heart, lungs and brain
- reduction of nausea
- increases in appetite
- sleep aide
Recent reports indicate that the CBD market is estimated to grow 700% by 2020. Hemp Business Journal, a market intelligence research firm, projects that the CBD market will grow to $2.1 billion by 2020, an astronomical jump in value compared to the 2017 CBD market value of $202 million. Athletes, amateur and professional, are a segment that is helping drive this exponential growth. Research has shown that in addition to physical effects, CBD could have positive effects on well-being, reduction in anxiety, and a tangible impact on mental recovery, all traits that have appeal to athletes at all levels and could lead to CBD infused water becoming part of athletes regimen.
The Company has been working with The Brewer Group (www.thebrewergroup.com) and CEO Jack Brewer to help recruit current and retired professional athletes to promote LALPINA Hydro and LALPINA Hydro CBD beverages. Studies have shown that there are many potential health benefits from ingesting hydro nano infused products, including short term benefits to enhance workouts and aid in recovery. The Company is also working with Mr. Brewer on initiatives with current and former NFL players with the Company’s LALPINA Hydro CBD beverage. Mr. Brewer, a 6-year National Football League veteran and CBD proponent, has the network to assist the Company’s efforts to educate the public about the benefits of hydrogen and hydrogen infused CBD. Mr. Brewer was instrumental in getting LALPINA placed at events and parties at the Super Bowl in Minneapolis earlier this year. The Company and Mr. Brewer see the potential for LALPINA Hydro CBD to be an all-natural replacement for opioids, which would benefit retired players, whose struggle with opioid addiction has been well documented. And with the removal of CBD from the World Anti-Doping Agency’s list of banned substances, in addition to the imminent passage of the Farm Bill Act, large scale CBD use by current athletes is not very far away.
“Working with Jack (Brewer) and the Brewer Group has been great for the Company. He has opened many doors for the Company, specifically in distribution and exposure. I am excited to work with all the athletes that are in his network to promote and educate the public on the benefits of CBD infused beverages. Incorporating retired and active athletes will be a game changer in my opinion, and I’m excited about all the content that Jack’s team will be creating to help us achieve this goal,” added Mr. Fishoff
Based on the demand that the Company has received for it’s LALPINA HYDRO CBD beverage, the Company has had exploratory discussions about developing a THC infused hydrogen infused beverage. Developing a THC infused beverage would allow the Company to enter the exploding cannabis market. According to a research report published by Oristep Consulting, the global cannabis market in 2016 was valued at $12.67 billion and will reach $33.41 billion by 2022. In a report by Benzinga, Viridian Capital President Scott Greiper points out that the cannabis market received $1.23 billion investments in the first five weeks of 2018, up from $178 million during the same period in 2017. Adding distribution of THC infused products would allow the Company to access these investors and join other companies such as Sugarmade, Inc. (OTC:SGMD), PotNetwork, Inc (OTC:POTN), Hemp,Inc. (OTC:HEMP), Canbiola, Inc. (OTC:CANB) & CV Sciences, Inc. (OTC:CVSI) that successfully capitalized on this growing market.
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