CARPINTERIA, Calif., Sept. 12, 2018 (GLOBE NEWSWIRE) -- Blue Planet Eyewear, a mission-driven, eco-fashion brand of classic and eclectic eyewear thoughtfully crafted to make a positive impact on the Earth, is proud to announce its new Monthly Reader Club. The eco-friendly company designs the readers with recycled plastics as well as reclaimed and natural materials such as bamboo and wood in stylish shapes and colors—setting them apart from typical pharmacy rack fare.

The subscription-based club invites wearers to sign up, fill in their diopter and gender and receive one of Blue Planet’s best-selling reading glasses—selected by the company’s ultra-chic team of influencers and stylists—for only $25 a month. The readers feature optical-quality lenses, including anti-reflective filter coatings and sun tint on select styles.

“The need for readers shouldn’t come at the expense of style,” said Lisa Lawenda, CEO of Blue Planet Eyewear. “Our eco-friendly readers offer the best of both worlds—providing a fashionable look with high quality features that our customers expect. We are putting fashion to work to encourage individuals to give back through mission-centric practices by joining our monthly reader club.”

Consumers can feel good knowing that with their subscription they’ll not only look great but they’ll be giving back through Blue Planet’s mission-centric practices. Blue Planet Eyewear believes every person deserves the gift of sight, yet it's estimated that 285 million people—19 million children—are visually impaired worldwide. For every pair of glasses purchased, Blue Planet donates a pair to a person in need. Its Visualize Change program has donated over 600,000 pairs of glasses to national and international charities, like SEE International, Feed the Children, Direct Relief and Best Day Foundation.

Join the Monthly Reader Club today and use code CLUB10 at checkout to receive $10 off your first box. To learn more, visit blueplaneteyewear.com/products/the-monthly-reader-club.  

About Blue Planet Eyewear: Blue Planet Eyewear is a mission-driven, eco-friendly brand of classic and eclectic eyewear thoughtfully crafted and designed to protect eyes, improve sight and add style while enhancing the wellbeing of the planet. Evolving from the well-established family-owned Blue Gem Sunglasses label—a thriving leader in the wholesale eyewear industry founded in 1982—Blue Planet Eyewear offers a diverse and colorful collection of original sunglasses, readers and sun readers inspired by Santa Barbara’s iconic surf culture. Each collection is carefully designed with recycled plastics and reclaimed metals as well as natural materials such as bamboo and wood. Setting pace and trend with durable products that are affordable, sustainable and fun, Blue Planet Eyewear aligns with individuals who are committed to making socially responsible purchases that feel, look and are good for this planet. For more information, follow Blue Planet Eyewear on Facebook, Instagram, Twitter and LinkedIn, and visit blueplaneteyewear.com.

MEDIA CONTACT:
Leslie Licano, Beyond Fifteen Communications, Inc.
leslie@beyondfifteen.com | 949-733-8679 x 101