Ontario’s Favourite Beach Beer Warms Up Winter


KITCHENER, Ontario, Oct. 04, 2018 (GLOBE NEWSWIRE) -- Waterloo Brewing

Highlights:

  • LandShark Lager keeps the momentum going from its very popular summer beach T-shirt program with another great value-added promotion this winter.
  • Collect all three limited edition LandShark Lager winter gear items: toques, mitts and socks.
  • Specially marked LandShark Lager 24-bottle packs are available at The Beer Store for only $44.95 - while quantities last.

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced the arrival of the LandShark Lager winter gear 24-bottle promotional pack.

“When the temperature starts to drop, it helps to have a little reminder of sunshine and summer,” said Jim Manz, Director Commercial, Waterloo Brewing. “Over the last three years, LandShark Lager has become a favourite beer for people to enjoy around Ontario’s beaches and at summer events. So we thought, why not bring a little bit of that summer fun to the time when we need it most: those cold, wintry days when a little warmth is especially welcome.”

“So we’re going to outfit Ontarians with toques, mitts and socks, designed in the distinctive LandShark style,” added Manz. “This limited edition winter gear is only available in specially marked LandShark Lager 24-bottle packs and promises to make Ontario’s long winters just a little more fun.”

Specially marked LandShark Lager 24-bottle packs are available at The Beer Store and LCBO combo stores for only $44.95 - while quantities last.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information
For further information:
Jim Manz
Director, Commercial
519-742-2732 Ext. 163
jimm@waterloobrewing.com

Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/a6e48388-06db-4a2a-9c50-0745018e2109
http://www.globenewswire.com/NewsRoom/AttachmentNg/f66ef499-3aae-4aa2-99bf-1f7bba9d590c

LandShark Lager Logo LandShark Lager Winter Carton