IMS and BDR to Bring Adventure Out! to the 2018-2019 IMS Tour

SANTA MONICA, Calif., Oct. 18, 2018 (GLOBE NEWSWIRE) -- The Progressive® International Motorcycle Shows® (IMS), an industry leader on connecting powersports’ leading brands with enthusiasts and buyers, today announced that non-profit organization, Backcountry Discovery Routes® (BDR) will be the official host of Adventure Out! during the 2018-2019 IMS Tour. Adventure Out! is a space to learn, explore, and share the adventure of life on two wheels. The space debuted on the 2017- 2018 IMS Tour to encourage attendees to get out and ride, and features leading brands in the adventure and touring segments and guest speakers sharing stories about their experiences on two wheels. The first stop on the IMS Tour takes place November 16-18, 2018 at the Long Beach Convention Center. To register as media for IMS Long Beach please visit this link.

“At IMS we strive to give our attendees the full spectrum of what the motorcycling lifestyle has to offer and Adventure Out! is the ideal attraction to properly showcase the sense of adventure you get while living the adventure/touring lifestyle,” said Tracy Harris, Senior Vice President, Progressive® International Motorcycle Shows®. “To make Adventure Out! as exciting as possible we’ve partnered with BDR, an organization that is on the forefront of preserving the adventure/touring lifestyle and truly cares about getting people interested in motorcycling.”

Adventure Out! is one of the staple attractions on the IMS Tour, centered around educating attendees on the adventure and touring lifestyle through exciting stories about life on two wheels from experienced riders, as well as the most innovative gear and accessories from leading manufacturers. As the official sponsor of Adventure Out!, BDR will have a representative at all seven stops on the tour, giving daily presentations, interacting with attendees and sharing the Adventure Out! experience beyond the show floor.

Adventure Out! will also feature a 360-degree virtual reality (VR) opportunity at all seven stops on the IMS Tour that offers attendees the opportunity to visually experience BDR routes at the show. The VR experience will take participants through key sections of Colorado, Arizona, and California based routes that include rugged-terrain, narrow paths, high-mountain roads, and vast landscapes, providing the thrill of an authentic adventure riding experience in a controlled environment.

"The RideBDR team is happy to partner with The Progressive® International Motorcycle Shows® on Adventure Out! to help inspire people to find their own adventures exploring on two wheels,” said Paul Guillien, Co-Founder, Backcountry Discovery Routes®.

Some of the featured speakers at Adventure Out! include:

Peter Starr – One of the pioneers of filming and televising motorcycle sport in the United States, Starr has produced and directed more than 40 television specials on motorcycling and motorsports. His work has been seen on ESPN, the BBC, ABC, and The History Channel among others. Starr will participate in Adventure Out! at IMS Minneapolis, Cleveland, and Chicago, talking about his world travels and experience with motorcycling.

Jocelin Snow – Starting at the age of 12, Snow has now participated in road racing, flat track, hare scrambles, motocross, and supermoto competitions over her career, including the 2018 BMW GS Trophy Challenge. Snow is an avid motorcyclist who has owned over 40 motorcycles, owned and operated an off-road riding school, and appeared on TV for Zero motorcycles. Snow will present at IMS Long Beach and Washington DC, sharing stories from her esteemed racing career and unique background.

Companies signed on to exhibit in Adventure Out! this year include: Ayres Adventures, BikerBuddy, Butler Maps, Edelweiss Bike Travel, Mosko Moto, Motolombia, Renedian Adventures, Spot LLC, Toppers & Trailers, Touratech, Wolfman Luggage and more.

To learn more about the 2018-2019 IMS Tour and Adventure Out!, please visit: motorcycleshows.com/content/adventure-out

Connect with IMS (#RidersUnite):

Media Contacts:

Lauren Lloyd, (310) 266-4792, IMSPR@ubm.com

Rich Trunzo, (424) 316-7169, IMSPR@ubm.com

Ashley Womack, (415) 307-4858, IMSPR@ubm.com

About Progressive® International Motorcycle Shows® (www.motorcycleshows.com)
The Progressive® International Motorcycle Shows® offer enthusiasts an all-access pass to the world of motorcycling. Launched in 1982, the tour showcases hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for new and experienced riders, and gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories, as well as hours of entertainment. The Progressive® International Motorcycle Shows® is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com.

About Backcountry Discovery Routes® (https://ridebdr.com)
Backcountry Discovery Routes® is a 501(c)(4) non-profit organization that creates off-highway routes for dual-sport and adventure motorcycles. Through education, advocacy, and promotion of responsible motorcycle travel, BDR seeks to preserve backcountry motorcycling opportunities for generations to come. BDR works with the forest service, land managers, and agencies responsible for public land, to keep trails and remote roads open for motorcycling. Through careful investment of funds and resources, BDR is able to map new routes, provide advice and planning tools, share photo and video archives of the routes, and educate the motorcycle community about managed travel on public lands. Backcountry Discovery Routes® has created 9 cross-state routes over the last decade. For each BDR route, a full-length documentary film, a Butler Motorcycle Map, and free GPS tracks are produced.