Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life
SAN FRANCISCO, Nov. 01, 2018 (GLOBE NEWSWIRE) -- NBA All-Star Blake Griffin and WinView Inc. (winviewgames.com), the nation's leading live TV sports prediction platform, announced today a sports marketing partnership built upon the premise that the future of televised sports will be driven by more fan engagement while watching the game on TV or a mobile device.
Media can access digital video files and still at https://www.winviewgames.com/Blake-media/.
At the core of the Blake Griffin-WinView marketing partnership is a 3-part episodic content series that flips the script on the classic relationship between fans watching at home and the superstars playing on the court by taking a humorous look at the “commodification” of professional athletes by fans and the “gamification” of everyday life.
Written and produced by OBB Pictures (OBBPictures.com), the first episode will be released Nov. 1, 2018, via Blake Griffin’s social channels (BlakeGriffin.com, Twitter/Instagram @BlakeGriffin23, Facebook BlakeGriffin32) and WinViewGames.com and amplified by a comprehensive multi-channel advertising campaign across digital, TV and radio. Subsequent episodes will be released every other day, including a fourth “bonus” episode featuring Blake and his brother Taylor.
The video content series, titled “Blake vs. Todd,” begins with fictional office worker “Todd” playing WinView while watching an NBA game on TV in his office and predicting that Blake will miss a free throw. When his prediction is correct, he celebrates, but is taken aback when Blake makes eye contact with him through the computer screen. The following day, Blake is introduced to Todd’s office staff as his new regional manager. When he locks eyes with Todd, the game is officially on, as they both bring the WinView app to life, predicting what each will do next in the office. Of course, Blake and Todd go a bit too far and madness ensues.
"Blake has tremendous credibility as a comedic performer with our target audience. His trademark dry humor in this content illustrates how every sports fan watching the game on TV is already playing WinView—even if they don't realize it," said Tom Rogers, WinView's Executive Chairman. "Whether you're trying to predict if a superstar like Blake will make a free throw or an office drone will sink a ball of paper into the wastebasket, predicting what happens next is a part of life. Thanks to WinView's unique platform, sports fans can benefit from testing their Sports IQ and significantly elevate their fan engagement during the live game."
“I’m excited to partner with WinView because they’re pioneering new way to watch and enjoy sports,” noted Blake Griffin. “I really liked being part of the creative process on the campaign and content series because it allowed me to invade a fan’s life and turn the tables, predicting what would happen in their day-to-day lives. WinView provides a new and engaging way for fans to predict action live and get rewarded for their Sports IQ.”
In-game sports play along on mobile devices is extremely popular in Europe, having surpassed daily fantasy. But unlike daily fantasy, which is over once the game starts, WinView implements live in game play as a game of skill, presenting fans with an opportunity to get in on the action at any time and win real money. Fans must make live predictions about the action during the televised game, including NFL, NBA, MLB, NHL, NCAA, PGA and MMA. "Will the next made shot be a 3-pointer?" "Will there be at least three completions on this drive?" Players enter contests and compete against other fans to see who knows the game best. Whoever answers the most questions correctly in a quarter-long contest wins cash prizes, ranging from a few dollars to thousands. The WinView app is available on iOS and Android mobile devices.
“Our real-time sports technology platform is uniquely primed to offer hundreds of thousands of sports fans a compelling, live, in-game experience to predict the plays. Now is the perfect time to spark consumer awareness and drive downloads behind Blake’s popularity and huge fan base,” said Eric Vaughn, WinView’s CEO. “Whether you’re a fan of NBA, NFL or NHL, this is one of the most exciting times of the year for sports fans, and we’re excited to launch this overarching campaign, introducing more fans to the WinView experience.”
About WinView Inc.
WinView Inc. is a Silicon Valley- and New York-based company that is focused on free mobile two-screen synchronized televised sports games for prizes in the U.S. The Company is leveraging its extensive experience in pioneering real-time interactive television games played on the mobile second screen, its foundational patents and unique business model. The WinView app is an end-to-end two-screen TV synchronization platform for both television programming and commercials. The free skill-based WinView Games app uniquely enhances TV viewing enjoyment and rewards sports fans with prizes as they answer in-game questions while competing with friends in real time during live televised sports. The WinView platform is a game of skill that’s legal in 39 states for its paid entry contests and legal nationwide for its free entry contests. For more information, please visit www.winviewgames.com.
About WinView Inc.’s Intellectual Property
WinView’s portfolio of 52 foundational patents covers the synchronization of the second-screen with TV broadcasts and commercials and the optimum methods of monetizing sports-based games of skill, among other types of programming content. The WinView platform provides sponsors and advertisers with exclusive access to all the two-screen game participants through sponsorship of the game, in-game videos and incentivized interactive commercials in sports telecasts. The Company plans to expand its service in partnership with the leagues, TV and cellular industries, leveraging its intellectual property to establish a two-screen synchronization standard across the entire TV broadcast and cellular networks, which are industries that rely upon standards to function efficiently at scale.
Media Contacts
Corporate
Anthony Giombetti – Communications anthony@winview.tv; 818-821-7530
Consumer/Sports
Doug Drotman - doug@drotman-pr.com; 631-462-1198
Drotman Communications
Business
Whit Clay - wclay@sloanepr.com; 917-601-6012
SloanePR
Excel Sports Management
Ashley Combs - acombs@excelsm.com; 646-454-5900