New functionalities help enterprises measure, understand, and optimize customer experience operations
CHICAGO, Nov. 13, 2018 (GLOBE NEWSWIRE) -- Aprimo, the leader in global marketing operations and digital asset management (DAM) technology, today announced new features across its solution platform that offer tighter integrations, provide enhanced insights on content, productivity and campaigns, and improve overall marketing planning and outcomes.
“We’re excited to provide several new product enhancements and integrations that not only enable organizations to better optimize their Aprimo solutions, but also gain increased visibility into their data for better decision making,” said Kevin Souers, Chief Product Officer.
Aprimo Connect Enables Faster Enterprise Integrations
According to Forrester Research Inc., 45% of decision makers value integration when choosing a new digital experience technology. With the official launch of Aprimo Connect—an extensive integration framework—customers can utilize various tools to connect their Aprimo solutions to common platforms, including these new options:
Budget Allocation Streamlines the Planning Process
Marketing budgets stayed essentially flat at 11.2% of revenue—making the planning process more difficult and ad hoc for the nearly half of CMOs who lack financial planning skills, according to Gartner, Inc. Aprimo’s new Budget Allocation provides capabilities that streamline planning processes, including:
Aprimo Insights Offers Visibility into Operational Data
As CMOs now are more involved in planning, it’s essential they have visibility into their data to back up their spend requests. With the official launch of Aprimo Insights—the company’s bundled analytical capabilities—Aprimo offers new “out-of-the-box” dashboards, visualizations and reports, as well as a new services practice that offers Business Intelligence (BI) that will deliver customer-defined modifications or creation of additional interactive reports leveraging BI.
AI Eliminates Manual Work
Additionally, Aprimo’s Artificial Intelligence (AI) enhancements make it easier to tag and reuse content, and appropriately route tasks. The solution eliminates this manual work through the following capabilities:
About Aprimo
Aprimo offers solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them.
For more information visit www.aprimo.com.
Contact:
Shelby Pritchett
aprimo@finnpartners.com
313-486-0664