Dublin, Dec. 10, 2018 (GLOBE NEWSWIRE) -- The "Traditional Toys and Games Market- Segmented by Product Type (Outdoor and Sport Toys, Construction sets, Dolls and Plush Toys, and others), Distribution Channel and Geography - Growth, Trends and Forecasts (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.
Global traditional toys and games market is projected to grow at the CAGR of 3.41% during the forecast period 2018 to 2023.
Currently, developed regions like North America and Europe are witnessing slow growth for this market owing to growing inclination towards smart phone games and prevalence of video games.
Licensing is a key trend for this market as the overall influence of blockbuster movies and shows, which has created a huge impact on the purchase of traditional toys that replicate the famous characters associated with such films and shows. Thus, large number of players are currently looking to create fresh intellectual property using TV and films, and then leveraging these characters popularity to increase toy sales.
However, it is expected that with rise in licensing trend in traditional toy market, competition among players would increase at a fast pace, thereby outpacing smaller players with reduced sales and profit margins. Thus, a well-balanced and licensing strategy is potentially important for players to sustain within the market.
Online Retail to Gain Traction over the Forecast Period
The growing popularity of online retailing is increasingly making it easier for consumers to browse and purchase from a wide range of traditional toys and games products available online.
Further, online retailing is making the overall shopping experience easier, and the ability to market and sell these products online opens up new avenues for large number of vendors to expand their business in terms of product availability and accessibility.
It is expected that increasing penetration of the internet will enable many vendors to offer a wide range of traditional toys and games categories and also widen their customer base for their products.
Construction Toys being a Popular Choice
Parents are increasingly encouraging their kids to buy outdoor and sport toys due to the growing prevalence of child obesity and other health problems in many countries across the globe. Apart from outdoor and sport toys, demand for construction toys is also growing a fast rate mainly driven by their vast cognitive and intellectual benefits among kids of different age groups.
Currently parents as well as teachers are recognizing the overall importance of these construction toys for fostering spatial and creative skills among pre-school kids, thus the sales of this traditional toy variety is increasing. Also, the rising usage of construction toys among adult kids for boosting their learning capabilities is one of the key factor driving the overall growth of this traditional toy category.
In last few years, a number of toy manufacturers have focused on bringing new shapes and design options that allow children to create an array of innovative constructions.
Asia-Pacific Expected to Grow at a Fast Pace
Traditional toys and games market in Asia-Pacific is expected to expand its footprint on the industry due to countries like China, where disposable income of people have increased and parents have increasing started viewing traditional toys as important tool for child development.
It is expected that China would hold the highest share in traditional toy and games market in Asia-Pacific during the forecasted period due to the abolishment of one-child policy in the country as of 2016, which thereby increases child population growth and subsequently toy demand in the years to come.
Also, other countries in the region are showing good potential for the sales of traditional toys and game market. This is because, many of these countries are currently seeing high child population and household income growth, making purchases such as traditional toys and games far more likely.
However, with these positive attributes, market is facing challenges due to the shift proliferation of smartphones in these emerging markets. Also, free-to-play mobile gaming low barrier to entry and cost is a hurdle for traditional toys and games players operating in the region.
Developments in the Market
- 2018 - Paul Lamond Games launched a new brick construction toy line with a football focus in the shape of Nanostars. The range is created to combine admiration of football among kids with the activity of building brick constructions.
- 2017 - Tablez India (a part of Abu Dhabi-based LuLu Group International) in an exclusive agreement with Toys Pvt Ltd, introduced global retail brand Toys"R"Us in the Indian market. This launch was done as India is considered to be one of the fastest growing market for toys retail and is growing at a rate of more than 10% annually.
Key Topics Covered
1. Introduction
1.1 Scope of Study
1.2 Study Deliverables
1.3 Study Assumptions
1.4 Research Phases
2. Traditional Toys and Games Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness-Porter's Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.4.5 Degree of Competition
3. Traditional Toys and Games Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
4. Traditional Toys and Games Market Segmentation
4.1 Product Type
4.1.1 Outdoor and Sport Toys
4.1.2 Construction Sets
4.1.3 Dolls and Plush Toys
4.1.4 Others
4.2 By Dsitribution Channel
4.2.1 Online Channel
4.2.2 Offline Channel
5. Traditional Toys and Games Market By Geography
5.1 North America Traditional Toys and Games Market Size (2018-2023)
5.1.1 US Traditional Toys and Games Market Size (2018-2023)
5.1.2 Canada Traditional Toys and Games Market Size (2018-2023)
5.1.3 Mexico Traditional Toys and Games Market Size (2018-2023)
5.1.4 Rest of North America Traditional Toys and Games Market Size (2018-2023)
5.2 Europe Traditional Toys and Games Market Size (2018-2023)
5.2.1 Spain Traditional Toys and Games Market Size (2018-2023)
5.2.2 UK Traditional Toys and Games Market Size (2018-2023)
5.2.3 Germany Traditional Toys and Games Market Size (2018-2023)
5.2.4 France Traditional Toys and Games Market Size (2018-2023)
5.2.5 Italy Traditional Toys and Games Market Size (2018-2023)
5.2.6 Russia Traditional Toys and Games Market Size (2018-2023)
5.2.7 Rest of Europe Traditional Toys and Games Market Size (2018-2023)
5.3 Asia-Pacific Traditional Toys and Games Market Size (2018-2023)
5.3.1 China Traditional Toys and Games Market Size (2018-2023)
5.3.2 Japan Traditional Toys and Games Market Size (2018-2023)
5.3.3 India Traditional Toys and Games Market Size (2018-2023)
5.3.4 Australia Traditional Toys and Games Market Size (2018-2023)
5.3.5 Rest of Asia-Pacific Traditional Toys and Games Market Size (2018-2023)
5.4 South America Traditional Toys and Games Market Size (2018-2023)
5.4.1 Brazil Traditional Toys and Games Market Size (2018-2023)
5.4.2 Argentina Traditional Toys and Games Market Size (2018-2023)
5.4.3 Rest of South America Traditional Toys and Games Market Size (2018-2023)
5.5 Middle East & South Africa Traditional Toys and Games Market Size (2018-2023)
5.5.1 South Africa Traditional Toys and Games Market Size (2018-2023)
5.5.2 Saudi Arabia Traditional Toys and Games Market Size (2018-2023)
5.5.3 Rest of Middle East & Africa Traditional Toys and Games Market Size (2018-2023)
6. Traditional Toys and Games Market Competitive Landscape
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players
7. Company Profiles
7.1 Dream International Limited
7.2 Mattel
7.3 Hasbro
7.4 Funskool (India) Ltd.
7.5 Lego Group
7.6 JAKKS Pacific Inc.
7.7 TOMY
7.8 Bandai America Incorporated
7.9 Spin Master Ltd.
7.10 Hallmark Licensing LLC
7.11 Moose Toys
7.12 TTPM
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