Dublin, Dec. 11, 2018 (GLOBE NEWSWIRE) -- The "Global Sleepwear and Loungewear Market 2019-2023" report has been added to ResearchAndMarkets.com's offering.
The global sleepwear and loungewear market will register a CAGR of almost 9% by 2023.
Vendors are focusing on promotional activities and strategic advertising. This is identified as one of the key trends that will gain traction in the market during the forecasted period. They are using websites, print and television mediums, e-mail, mobile applications, and social media to market, advertise, and promote their products.
Innovation and Portfolio Extension of Sleep and Loungewear Products
Vendors are increasingly offering innovative products due to the rising demand for new collection of sleep and lounge wear products. They are offering cool, washable silk, and pima cotton collections.
Increase in Availability of Counterfeit Products
Counterfeit products lack quality and durability. These products are sold at cheaper prices in comparison to international brands to gain a competitive advantage.
Completive Landscape
The market appears to be fragmented with the presence of many companies. Factors such as the increase in strategic advertising and promotional activities by vendors and innovation and portfolio extension of sleep and lounge wear products, will provide considerable growth opportunities to sleepwear and loungewear market vendors.
Market Trends
- Increase in Strategic Advertising and Promotional Activities by Vendors
- Expansion of Online and Offline Distribution Network
- Increase in Availability of Luxury Sleepwear and Loungewear Products
Key Players
- AEO Management Co.
- H&M
- Hanesbrands
- L Brands
- PVH
- Ralph Lauren
Topics Covered
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- Market segmentation by distribution channel
- Comparison by distribution channel
- Offline - Market size and forecast 2018-2023
- Online - Market size and forecast 2018-2023
- Market opportunity by distribution channel
PART 07: CUSTOMER LANDSCAPE
PART 08: MARKET SEGMENTATION BY PRODUCT
- Market segmentation by product
- Comparison by product
- Sleepwear - Market size and forecast 2018-2023
- Loungewear - Market size and forecast 2018-2023
- Market opportunity by product
PART 09: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2018-2023
- EMEA - Market size and forecast 2018-2023
- Americas - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DECISION FRAMEWORK
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Increase in strategic advertising and promotional activities by vendors
- Expansion of online and offline distribution network
- Increase in availability of luxury sleepwear and loungewear products
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- AEO Management Co.
- H&M
- Hanesbrands
- L Brands
- PVH
- Ralph Lauren
For more information about this report visit https://www.researchandmarkets.com/research/7nc66t/the_global?w=12
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