NASHUA, N.H., Dec. 17, 2018 (GLOBE NEWSWIRE) -- Dresner Advisory Services today published the 2018 Sales Planning Market Study, the newest addition to its Wisdom of Crowds® series of research.  Sales Planning is the monitoring and management of information surrounding the planning activity of the sales function, sometimes referred to as revenue planning. 

The inaugural edition of the Sales Planning Market Study examines deployment and trends surrounding the use cases, adoption levels, budgets, and overall success of sales planning. It also covers sales planning features, integration, and technologies, and how these compare to overall enterprise planning trends.

According to the report, 84% of respondents score sales planning as “critical”, “very important”, or “important”, and almost half of the respondents have sales planning software in use. Largest organizations, with more than 10,000 employees, are 50% more likely to use sales planning than other size organizations.

“The three most important sales planning feature sets are centered around forecasting results, followed by resource management and managing cost of sale,” said Chris von Simson, research director at Dresner Advisory Services. “This mirrors our analysis of other analytical applications, where achieving business objectives and managing costs are of the highest priority.”

“We’re excited to introduce Sales Planning into our annual research agenda,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “This builds upon our long-standing enterprise planning report, underscoring the importance of planning across all functions and the important intersection and complement with business intelligence.”

Wisdom of Crowds® research is based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market.  To purchase a copy of the 2018 Sales Planning Market Study, visit www.salesplanningreport.com.

About Dresner Advisory Services
Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI), information management, performance management, and related areas.

Press contact:
Danielle Guinebertiere
Dresner Advisory Services
Danielle@dresneradvisory.com
978 254 5587