Dublin, Feb. 11, 2019 (GLOBE NEWSWIRE) -- The "Asia-Pacific Cross-Border B2C E-Commerce 2018" report has been added to ResearchAndMarkets.com's offering.
Report says half of online shoppers in Asia make purchases cross-border
Asia-Pacific Cross-Border B2C E-Commerce 2018, covers online retail imports and exports in 10 nations of the Asia-Pacific region.
More than 50% of online shoppers in Asia made cross-border purchases, according to a recent survey. The top two markets by cross-border digital buyer penetration in this region are Hong Kong and Singapore. The tendency to buy from foreign online sellers also prevails in Australia and New Zealand, where a double-digit share of digital spending is cross-border. Japan is a laggard in the cross-border online shopping trend, with over nine in ten digital consumers buying online only domestically.
The top three destinations of cross-border online shoppers in Asia-Pacific are China, the USA and Japan. In their turn, Chinese online shoppers give preference to cross-border shopping platforms hosted by local providers, such as Tmall Global, Kaola and JD Global. The report also reveals that clothes and accessories was the most demanded product category in Asia-Pacific's cross-border E-Commerce. In South Korea, this sector accounted for more than one-third of E-Commerce purchases from foreign sellers.
A distinguishing characteristic of cross-border online shoppers in Asia-Pacific is the high level of mobile usage. Digital buyers in China and India were more likely to place orders on foreign websites through smartphones and tablets than through a desktop computer, according to a 2018 survey cited in the report.
Highest concentration of cross-border shopper is in Hong Kong and Singapore
While more than 50% of online shoppers in the Asia Pacific region made purchases from abroad, the percentage is much higher in the city-state of Singapore and in Hong Kong. Australia and New Zealand also have a significantly higher share of cross-border shoppers than the regional average, according to surveys cited in the report. One nation that shuns the cross-border trend is Japan, as over 90% of online shoppers there only buy in-country.
Handheld connections used for cross-border shopping in Asia-Pacific region
A recent report indicates that cross-border purchases in the most populous nations in the Asia-Pacific region, China and India, are made through smartphones and tablets more than on desktop computers. The report also reflects that China, the USA and Japan are the most popular destinations for Asia-Pacific's cross-border shoppers.
Apparel leads other product categories in cross-border trade
Clothing and accessories is top product category in cross-borders shopping in the Asia-Pacific region, according to data included in the publication. Sales of this product grouping made up over a third of cross-border volume in South Korea.
Questions Answered in this Report
- How many online shoppers in Asia-Pacific make purchases cross-border?
- What are the top product categories that they buy?
- How large is the size of cross-border E-Commerce imports and exports in Asia-Pacific's top markets?
- Sellers in which foreign countries are most popular with online shoppers in Asia-Pacific?
- What are the projections for global cross-border online spending in 2022?
Companies Mentioned
- Alibaba Group Holding Ltd
- Amazon.com Inc
- JD.com Inc
- Lotte Co. Ltd
- NetEase Inc
- Vipshop Holdings Ltd.
- eBay.com Inc.
For more information about this report visit https://www.researchandmarkets.com/research/fnr7gf/asiapacific?w=12
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