NEW YORK, Feb. 15, 2019 (GLOBE NEWSWIRE) -- Feedvisor, the AI-driven, machine-learning and big data company that helps brands and retailers build and optimize their e-commerce businesses with Amazon at the core, announced the appointment of Dani Nadel as its first President and Chief Operating Officer.
With more than 20 years of experience in digital strategy, data-driven marketing, and organizational leadership, Nadel is leading Feedvisor to chart the company’s path forward as the end-to-end, “AI-first” optimization and intelligence platform for major brands, retailers, and private labels on Amazon. Nadel oversees Feedvisor’s business operations and go-to-market teams, ensuring cross-departmental focus and alignment to deliver on the greater company vision.
“Today’s consumers are turning to Amazon not only to buy new products, but as a resource to compare prices, research product reviews, and find deals on the brand names they are loyal to. The pace of Amazon’s growth will only continue to gain momentum, so now is the time for brands and retailers to place the platform at the center of their e-commerce strategies,” said Nadel. “I am excited to help today’s biggest brands leverage AI-powered technology, data-driven intelligence, and hands-on expertise to build their customer base and succeed on Amazon. When brands are armed with comprehensive data and actionable insights, they can make the most impactful business decisions possible and differentiate themselves in truly meaningful ways.”
Nadel played a pivotal role in building and launching the most dramatic expansion of the company’s platform to date, combining its best-in-class algorithmic repricer with new advertising and brand optimization capabilities. In addition to her role at Feedvisor, Nadel is currently an adjunct professor of Marketing at NYU's Stern School of Business. Her innovative curriculum focuses on principles, tools, and techniques in digital marketing and explores how to create value in today’s hyper-competitive environment.
“As Amazon continues to evolve and become increasingly complex, brands and retailers can no longer afford to wait to implement a strong strategy for growing their business on the platform,” said Victor Rosenman, CEO, Feedvisor. “Dani’s depth of experience, innovation, and thought leadership in building and solidifying retailers and brands in the digital ecosystem will give our customers the opportunity to leverage Amazon’s success for their own.”
Nadel came to Feedvisor following a nearly six-year tenure as Chief Digital Marketing Officer, Clubs and E-Commerce at Scholastic, ultimately transforming the company’s digital experience through strategic content, e-commerce, and marketing, as well as leading Scholastic’s transition to technology-enabled reading. Prior to Scholastic, Nadel served as president of Publicis Modem, a full-service digital agency, as well as senior vice president of marketing at Digitas, a Publicis subsidiary. She holds both a BSBA from Washington University in St. Louis and an MBA from the Carroll School of Management at Boston College.
With the addition of Nadel’s unique vision and expertise, Feedvisor will continue to evolve and strengthen its platform technology to bring customers the most useful trends, predictions, and actionable advice. For more information about Feedvisor or to schedule a demo, please visit feedvisor.com.
About Feedvisor
Feedvisor is the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon. Feedvisor’s proven technology and deep Amazon expertise draws insights from the myriad of data streams from the Amazon Marketplace and customers’ business operations, and provides personalized, actionable, real-time decisions that maximize profitability and drive overall business growth. For more information about Feedvisor, visit feedvisor.com.
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