Dublin, Feb. 21, 2019 (GLOBE NEWSWIRE) -- The "The Pay-TV and OTT Video Services in Emerging Asia-Pacific: Trends and Forecasts 2018-2023" report has been added to ResearchAndMarkets.com's offering.
"Retail revenue for traditional pay-TV services will grow by USD6.4 billion between 2018 and 2019, compared to USD13.5 billion retail revenue growth for OTT video."
TV and video retail revenue will grow by USD20 billion in the emerging Asia-Pacific region between 2018 and 2023. This forecast report analyses the relative strength of IPTV and OTT video services as they compete for a share of consumer spending in the region.
This report provides:
- Forecasts for the number of pay-TV households and services, premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
- Forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
- orecasts for seven individual countries and the EMAP region as a whole.
Who Should Read this Report
- Product and strategy managers within pay-TV providers and operators who require market sizing for business planning purposes, as well as an overview of the key trends that are affecting the market.
- Business development managers within vendors of video solutions who need to assess the size of the opportunity for their products or services.
- Financial analysts who need to understand the dynamics and the size of the pay-TV market and its interaction with OTT video services.
Key Metrics
- Pay-TV households and
- connections
- OTT video users
- Retail revenue (spend)
- ASPU
Pay TV is split by the following access technologies:
- cable (analogue and digital, CATV)
- IPTV
- pay digital terrestrial TV (DTT)
- satellite (DTH)
- operator OTT
- third-party (non-operator) OTT
OTT video is split as follows:
- linear - channels (paid-for and free)
- linear - events
- TVoD - (rental and ownership)
- SVoD (paid-for and free)
Key Topics Covered:
Executive summary
- TV and video retail revenue will increase by USD20 billion between 2018 and 2023
- OTT video and IPTV will account for most of the future revenue growth, but satellite will continue to account for revenue growth in some places, mainly India
- TV and video retail revenue in India and Indonesia will grow more rapidly than China
Regional trends
- Geographical coverage: Traditional pay-TV penetration varies significantly by market; household penetration of premium operator OTT services is low
- USD6.4 billion retail revenue growth for traditional pay-TV services will be dwarfed by USD13.5 billion growth in OTT video retail revenue
- OTT video retail revenue will be dominated by SVoD; this is because many linear services are being bundled free of charge, rather than paid for separately
- Customers will migrate away from cable and satellite and towards IPTV - new growth will also be primarily IP
- Many consumers will take free OTT video services bundled with their mobile or fixed tariffs; the importance of linear/live content will increase
Country-level trends
- China: The heavily-saturated traditional pay-TV market will migrate rapidly towards IPTV
- China: Massive OTT video user growth is slowly becoming subscription revenue growth - service stacking' helps
- India: Jio's actions are likely to stimulate IPTV take-up following their cable acquisitions
- India: Free trials' that may never be charged for distort the market for OTT video services
- Indonesia: IPTV will drive future pay-TV subscriber growth but the number of OTT video users will exceed traditional pay-TV subscribers in 2019
- Indonesia: OTT services are shifting from SVoD to linear channels
- Malaysia: The market is slow to evolve mainly because of the strength of Astro
- Malaysia: Free bundling of OTT video services is commonplace - to the extent that even Netflix has adjusted its pricing
Forecast methodology and assumptions
- Spend forecasts focus on the direct flow of money between consumers and OTT video providers
- How we classify OTT video services in this forecast
- Further definitions
For more information about this report visit https://www.researchandmarkets.com/research/ggmhcd/6_4_billion?w=12
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