Industry-Leading Tax Preparation Software Provider Optimizes ROAS by Gaining Affiliate Program Insights on CAKE’s Advanced, Centralized Dashboard
NEWPORT BEACH, Calif., April 02, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced E-File.com, the leading provider of low-cost online income tax preparation software, leverages CAKE’s SaaS solution to manage and optimize its successful affiliate marketing program. Since 2014, E-file.com has used the CAKE platform to easily and accurately identify top performing networks, combat fraudulent traffic, test pixels and integrations, plus more. The insights gained through CAKE’s centralized dashboard delivers actionable insights that increases the growing organization’s return on adspend (ROAS).
E-file.com provides authorized IRS e-filing software, enabling users to securely and quickly prepare and transmit income tax forms electronically. Prior to using CAKE, E-file.com managed its affiliate marketing program through Google Analytics and other tools. With CAKE, the company has streamlined and automated its affiliate marketing process, plus simplified the monthly reconciliation process with networks and publishers.
“E-file.com has enabled more than a million budget-minded U.S. tax payers to file their tax forms online,” said Aaron Rosenthal, Director of Marketing at E-file.com. “With CAKE, we can easily manage and monitor our successful affiliate marketing program that includes numerous networks and advertisers. E-file.com taps into the power and scale of CAKE, enabling us to optimize our affiliate marketing efforts and help guide impactful business decisions for continued growth.”
Affiliate marketing budgets continue to increase. Inc. Magazine predicts that by 2020 U.S. spend on affiliate marketing will to rise to $6.8 billion. This growth parallels the continued growth in online tax filing. According to the IRS, about 90 percent of individual taxpayers filed electronically in 2018. Therefore, it’s no surprise these two trends are converging with affiliate marketing rising in popularity with online filing companies. With its performance-based structure and cost-effectiveness, affiliate marketing has become an important strategy for online tax filing companies to generate revenue.
“Our goal is to provide marketers with real-time insights to improve performance and drive more value from their digital marketing initiatives,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We empower companies such as E-file.com to harness the full potential of its performance marketing programs. As organizations look to leverage more advanced marketing analytics, the ability to perform functions quickly, accurately and easily is increasingly important to maintain a competitive edge.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefit and impact of CAKE’s SaaS solution, the growth of affiliate marketing spend and online tax filings and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.