Web-based portal provides Genesys partners with ready-to-use, co-brandable, customizable campaigns and other marketing assets to automate email blasts and social syndication
PLEASANTON, Calif., May 07, 2019 (GLOBE NEWSWIRE) -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that e-Contact, a provider of telecom-based customer service and customer experience solutions to retailers, healthcare organizations, financial institutions and contact centers in Latin America, has begun using the Genesys Partner Marketing Central portal. E-Contact is a member of the Genesys Partner Network, and recently began using the partner marketing portal to access relevant content and co-branded marketing and sales assets (in Spanish) related to the Genesys PureCloudâ and PureConnectä customer experience solutions.
The partner portal is a key component of ZINFI’s industry-leading channel marketing automation platform, which integrates partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
The partner portal technology from ZINFI provides vendors like Genesys with an efficient way to communicate with its global network of partners and provide a complete toolset for managing campaigns and tracking results. The portal also makes it easy for vendors to efficiently manage partner profiles and ensure they have access to content that is directly relevant to their business and is localized to the market they operate in.
Alicia Robleto, a sales and marketing executive at e-Contact, notes the portal helps her existing and potential clients understand the value of Genesys solutions in delivering a personalized customer experience that produces targeted business outcomes. “My clients are often completely unaware of solutions like the PureCloud and PureConnect platforms. Our main priority is connecting with and marketing to our clients to share the positive impact that these solutions can have on their business.”
Robleto is currently using the partner portal for email blasts and social syndication, and she is taking advantage of the portal’s sophisticated reporting features to monitor performance and measure responses to specific marketing strategies. While Robleto is quick to emphasize that both Genesys and ZINFI have been quick to provide support with platform functionality, navigation and other questions that arose as she began using the portal, she has adapted quickly. “I love the portal’s versatility and simplicity,” she says. “The partner portal is very powerful, and you are able to achieve formidable goals with it.”
The portal is generating data that will give e-Contact a better understanding of customer priorities and help the company map the journey of its customers from awareness to purchase. “My expectations were high,” says Robleto. “We are a telecommunications company, and effective multichannel communication is imperative. I expected the portal to improve e-Contact’s communication and marketing towards our clients and prospects, and it has delivered. I would totally recommend it to other organizations.”
For more information about e-Contact’s use of ZINFI technology and the Genesys partner portal, click here.
In 2018, ZINFI received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader in The Forrester WaveTM: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.” Earlier in 2018, ZINFI was named a leader in The Forrester WaveTM: Through-Channel Marketing Automation, Q2 2018 report, which praised the “robust functionality, modularity, and customizations” of ZINFI’s Unified Channel Management (UCM) platform—the only solution in the marketplace developed as a native platform for complete integration of partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at https://www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
About ZINFI Technologies
ZINFI Technologies, Inc. the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI’s global marketing services team members.
About e-Contact
e-Contact, with headquarters in Chile, provides customer service and customer experience solutions to retailers, healthcare organizations, financial institutions and contact centers in Latin America. e-Contact is a Genesys partner and a reseller of two major telecom solutions from Genesys: the PureCloud contact center platform and the PureConnect omnichannel contact center and communications platform. Visit https://www.e-contact.cx.
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