Bridal Gowns Market Players Focus on New Product Launches to Attract New Customers, Notes TMR Study

The global bridal gowns market is projected to reach US$ 82 Bn by 2031, Asia Pacific is expected to maintain the leading market position due to the tradition of lavish spending on weddings in the region


ALBANY, N.Y., April 07, 2022 (GLOBE NEWSWIRE) -- The global bridal gowns market is estimated to register growth at a CAGR of 7.01% during the forecast period from 2021 to 2031, as per a research report by Transparency Market Research (TMR).

With improving spending power of the middle-class populace across many developing nations, the demand for different wedding gowns has been on surge. Moreover, people are inclining toward following latest fashion trends in bridal wear. These factors are opening new business prospects in the global bridal gowns market.

Bridal gowns are given striking importance among brides globally in order to gain an attractive look on the day of their wedding. This factor is boosting the business prospects in the growth of the bridal gowns market.

Bridal gowns manufacturers are developing innovative products using a wide combination of designs, fabrics, workmanship, and styles in order to assist brides in satisfying their desire for having memorable bridal outfits. Moreover, rising focus of players on making low-priced wedding gowns available specifically for cash-strapped brides is leading to profitable prospects in the bridal gowns market.

The bridal gowns market in Asia Pacific is expected to maintain its leading position during the forecast period. This market growth can be ascribed to many factors such as improving spending power, lavish spending on weddings in various cultures, and increasing urbanization in many emerging economies such as China and India.

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Bridal Gowns Market: Key Findings

  • Different high-quality and luxury marriage outfits are gaining immense traction and in high demand across the globe. Moreover, companies in the global bridal gowns market are focusing on the use of different marketing strategies to increase their sales. In addition, the market growth is also being influencing by rising focus of increasing online presence by a considerable number of retailers.
  • Players in the bridal gowns market are taking help of online as well as offline magazines in order to spread awareness on the range of bridal gown brands and labels available in the market. Moreover, companies in the market for bridal gowns are utilizing different social media platforms to attract customers. These efforts are prognosticated to help in boosting the sales avenues in the global bridal gowns market in the years ahead.

Bridal Gowns Market: Growth Boosters

  • Improving spending power of middle-class population across the globe is favoring the sales growth in the bridal gowns market
  • Increasing number of lavish weddings around the world is leading to rising demand for different styles of bridal outfits
  • Surging demand for exotic styles of bridal gowns in different regions of the globe is fueling the market growth

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Bridal Gowns Market: Competition Landscape

  • Presence of many well-entrenched players makes the entry of new players in the global market difficult. Hence, new small-scale brands are focusing on the development and implementation of sturdy marketing strategies and boost their sales.
  • Many players in the bridal gowns market are increasingly focusing on R&Ds in order to develop innovative products in order to attract new costumers
  • Several bridal gowns manufacturers are increasing efforts to offer cost-effective products

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Bridal Gowns Market: Key Players

Some of the key players profiled in the report are:

  • David’s Bridal, Inc.
  • Kleinfeld Bridal Corp.
  • Harrods Limited
  • Elie Saab France
  • Justin Alexander, Inc.
  • JLM Couture, Inc.
  • Moonlight Bridal Design, Inc.
  • Maggie Sottero Designs L.L.C.

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Bridal Gowns Market Segmentation

Style

  • Ball Gown
  • Mermaid-style Dresses
  • Trumpet Dresses
  • The A-line Dress
  • Sheath Wedding Dresses
  • Tea-length Wedding Dresses
  • Other Styles (Fit-and-flare Wedding Dress, Column Wedding Dress)

Material

  • Satin
  • Georgette
  • Chiffon
  • Lace
  • Others (Tulle, Organza, etc.)

End-user

  • Residential
  • Commercial
  • Wedding Dress Renting Service
  • Wedding Consultant
  • Photographic Studio

Distribution Channel

  • Online
  • Company Owned Websites
  • E-commerce Websites
  • Offline
  • Franchise Outlets
  • Women's Clothing Stores
  • Boutiques
  • Bridal Stores

Region

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East & Africa (MEA)
  • South America

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