Pune, India, July 12, 2022 (GLOBE NEWSWIRE) -- The global PPC software market size is set to gain traction from the rising integration of machine learning (ML) and artificial intelligence (AI) with PPC software solutions. This information is given by Fortune Business Insights™ in a new study, titled, “Pay-per-click Software Market Forecast, 2020-2027.” The study further mentions that the pay-per-click software market size was USD 12.58 billion in 2019 and is projected to reach USD 28.62 billion by 2027, exhibiting a CAGR of 11.2% during the forecast period.
Industry Developments:
- April 2020: SEMrush introduced a new tool named Traffic Jet to deliver significant benefits to small and medium enterprises (SMEs). They can get instant access to hundreds of traffic sources, such as Facebook, Microsoft Advertising, Instagram, Reddit, Quora, Amazon, and Google Search & Display.
- May 2020: Word Stream broadened its Shutter stock integration to house video clips while developing Facebook ads. This feature will help SMEs to gain more opportunities in the field of video marketing.
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Report Scope:
| Report Coverage | Details |
| Forecast Period | 2020-2027 |
| Forecast Period 2020 to 2027 CAGR | 11.2 % |
| 2027 Value Projection | USD 28.62 Billion |
| Base Year | 2019 |
| PPC Software Market Size in 2019 | USD 12.58 Billion |
| Historical Data for | 2016-2018 |
| No. of Pages | 160 |
| Segments covered | Type; Deployment; Enterprise Size; End-user |
| PPC Software Market Growth Drivers | Rising Adoption of Cloud-based Solutions among Enterprises to Aid Growth |
| Pitfalls & Challenges | Security and Privacy Concerns Associated with Paid Search Advertising to Hinder Growth. |
Drivers & Restraints-
Increasing Need to Track and Monitor Performances will Bolster Growth
The rising usage of PCC ads management tools, such as SearchForce, Google Adwords Keyword Planner, ClickSweeper, and Acquisio is set to be a significant driver for the pay-per-click software market growth in the coming years. They enable companies to visualize, monitor and track the performances of cloud-based services and applications. However, PPC software solutions can cause data privacy and security issues, such as click frauds, unforeseen emergencies, information loss, and application vulnerabilities. These factors may obstruct the demand for PPC software solutions.
Regional Analysis-
Rising Adoption of Social Media Platforms to Accelerate Growth in Asia Pacific
In 2019, North America generated USD 5.13 billion in terms of revenue and is set to dominate throughout the forthcoming years. This growth is attributable to the presence of renowned companies, such as Yahoo!, Microsoft Corporation, and Google LLC in the region. Asia Pacific, on the other hand, would grow exponentially on account of the increasing usage of social media platforms and smartphones for developing marketing campaigns in this region. In Europe, the surging number of paid search software providers would propel growth.
To get to know more about the short-term and long-term impact of COVID-19 on this PPC Software Market Report,
Please visit: https://www.fortunebusinessinsights.com/pay-per-click-ppc-software-market-104386
The Report Discusses the following questions:
- What is the nature of the competition?
- How can social media platforms contribute to the growth of the market?
- Who are the major players of this market, and what is their strategic plan?
- Which current market trends are followed worldwide?
- What are the significant industry developments in the market?
Segments-
Search Advertising Segment to Hold Largest Share Backed by Higher Usage of Connected Devices
Based on type, the search advertising segment held 27.5% in terms of the PPC software market share in 2019. It is expected to hold the largest share throughout the forthcoming years because of the increasing usage of connected devices. Also, the rising penetration of the internet for monitoring and optimizing online advertisements would aid growth of this segment.
Competitive Landscape-
Key Players Focus on Introducing Novel PPC Software Solutions to Gain Competitive Edge
The market for PPC software contains several renowned companies that are mainly striving to gain a competitive edge by launching unique solutions. Some of the others are also engaging in mergers and acquisitions to strengthen their positions. Below are the two latest industry developments:
Companies Covered in the PPC Software Report:
- Alphabet Inc.
- Microsoft Corporation
- Facebook, Inc.
- WordStream
- Optmyzr
- SEMrush
- Acquisio
- Kenshoo, Ltd.
- Marin Software
- Spaceboost
- Adzooma
- AdStage, Inc.
- SpyFu (Arizona, United States)
- Adalysis Limited (London, England)
Quick Buy - PPC Software Research Report: https://www.fortunebusinessinsights.com/checkout-page/104386
Major Points in TOC:
- Introduction
- Definition, By Segment
- Research Methodology/Approach
- Data Sources
- Key Takeaways
- Market Dynamics
- Macro and Micro Economic Indicators
- Drivers, Restraints, Opportunities and Trends
- Impact of COVID-19
- Short-term Impact
- Long-term Impact
- Competition Landscape
- Business Strategies Adopted by Key Players
- Consolidated SWOT Analysis of Key Players
- PESTLE Analysis
- Porter’s Five Force Analysis
- Supply chain Analysis
- Global Pay-Per-Click Software Key Players Market Share Insights and Analysis, 2019
- Key Market Insights and Strategic Recommendations
- Primary Interviewee’s Key Responses
- Companies Profiled (Covered for key 10 players only)
- Overview
- Key Management
- Headquarters etc.
- Offerings/Business Segments
- Key Details (Key details are subjected to data availability in public domain and/or on paid databases)
- Employee Size
- Key Financials
- Past and Current Revenue
- Gross Margin
- Geographical Share
- Business Segment Share
- Recent Developments
- Overview
- Annexure/Appendix
- Global Pay-Per-Click Software Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2016-2027
- By Type (Value)
- Search Advertising
- Social Media Advertising
- Remarketing
- Display Advertising
- Online Shopping
- Others (Programmatic, Native, etc.)
- By Deployment (Value)
- Cloud
- On-premises
- By Enterprise Size (Value)
- Small and Medium Enterprises (SMEs)
- Large Enterprises
- By End-user (Value)
- BFSI
- Retail & eCommerce
- Automotive
- Healthcare
- Media and Entertainment
- IT & telecom
- Others (Education, etc.)
- By Region (Value)
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
- By Type (Value)
- Global Pay-Per-Click Software Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2016-2027
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