New York, NY, Feb. 28, 2023 (GLOBE NEWSWIRE) -- Polaris Market Research has published a new research report titled “Outdoor Advertising Market Share, Size, Trends, Industry Analysis Report, By Type (Traditional Outdoor Advertising, Digital Outdoor Advertising); By Product; By End-use Industry; By Region; Segment Forecast, 2023-2032” in its research database.
According to the research report, the global outdoor advertising market size & share was valued at USD 21.96 billion in 2022 and is expected to reach USD 40.49 Billion by 2032, growing at a CAGR of 6.3% during the forecast period.
What is Outdoor Advertising? How Big is Outdoor Advertising Market Size & Share?
- Report Overview
Outdoor advertising is advertising that reaches consumers when they are outside their homes. The most common form of outdoor advertising is the billboard. The rapidly rising demand for the outdoor advertising market can be attributed to the fact that more attention span is given, which will lead to more conversions. That is the reason outdoor advertising helps build brand recognition.
Albeit digital billboards are mostly used for advertising, they can also be used for public service. The various applications of services include highways, railway stations, buildings, automobiles, and others, and are used by retail, banks and financial institutions, commercial buildings, media and entertainment, government, and transportation.
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(The sample of this report is readily available on request. The report sample contains a brief introduction to the research report, a Table of Contents, a Graphical introduction of regional analysis, Top players in the market with their revenue analysis, and our research methodology.)
Our Sample Report May Includes:
- 2032 Updated Report Introduction, Overview, and In-depth industry analysis.
- 115+ Pages Research Report (Inclusion of Updated Research).
- Provide Chapter-wise guidance on Requests.
- 2023 Updated Regional Analysis with Graphical Representation of Size, Share & Trends
- Includes Updated List of tables & figures.
- Updated Report Includes Top Market Players with their Business Strategy, Sales Volume, and Revenue Analysis.
Key data covered in the market report
- Industry drivers, restraints, and opportunities are covered in the study.
- A neutral perspective on market performance.
- Recent industry trends and developments.
- Competitive landscapes and strategies of key players
- Potential and niche segments and regions exhibiting promising growth are covered.
Some of the Top Market Players:
- Adams Outdoor Advertising
- AdSpace Networks Corporation
- AirMedia Inc.
- APN Outdoor
- SGA Cop
- Burkhart Advertising
- Clear Channel Outdoor
- Daktronics Corporation
- JCDecaux
- Lamar Advertising
- NEC Display Solutions
- OUTFRONT Media
- Prismview Limited
- Stroer Media
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Key factors driving market growth
- Increased urbanization to push the market
The increase in digital outdoor advertising is expected to contribute to the market's growth. The outdoor advertising market size is expanding as these forms of advertising are cost-effective ways for commercials to reach a wide range of audiences; their utilization is significant and growing. Additionally, increased urbanization and infrastructural development globally are expected to drive market growth.
Outdoor advertising is also gaining popularity as it raises brand awareness among consumers and compliments the brand's advertising campaigns on other channels, which are expected to drive market growth. Outdoor advertising market sales are soaring as people spend more time outside their offices and homes, which allows companies to reach a large number of people regularly and quickly, boosting the market growth during the projection period.
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Recent trends influencing the market
Growing expenditure on outdoor advertising to drive the market
- Growing expenditure on outdoor advertising by various industries is propelling market expansion due to its ability to show several advertisements on a single screen. Moreover, increasing disposable income levels have also contributed to this market's growth, enabling customers to spend more on travel mode options instead of just commuting from one place to another.
- Transit advertising is an outdoor advertising method that displays advertisements on public transport vehicles such as buses, trams, metros, and trains. The growing urbanization has led to a rise in the number of people traveling daily on various modes of transportation.
Segmentation assessment
- The billboard advertising segment is expected to witness a significant growth
Based on the product, the billboard advertising segment is expected to witness significant growth. Outdoor advertising market demand is on the rise as billboard advertisements involve businesses placing advertisements for their goods and services on billboards near major thoroughfares or other high-traffic locations. Due to their placement on significant thoroughfares, roadsides, and motorways, they often reach a wider audience.
- The digital outdoor advertising segment accounted for the largest market share
Based on type, the digital outdoor advertising segment industry accounted for the largest market share. Outdoor advertising market trends include increasing consumer awareness of businesses and supporting other marketing initiatives. Additionally, as people spend more time out of their homes and offices, it makes it possible for companies to use out-of-home advertising to rapidly and effectively reach a broader audience which is impacting the market growth. By displaying information on digital screens in real-time, digital out-of-home commercials offer fresh and original materials.
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Outdoor Advertising Market: Report Scope
| Report Attribute | Details |
| Revenue forecast in 2032 | USD 40.49 Billion |
| Market size value in 2023 | USD 23.31 Billion |
| Expected CAGR Growth | 6.3% from 2023 – 2032 |
| Base Year | 2022 |
| Forecast Year | 2023 - 2032 |
| Top Market Players | Adams Outdoor Advertising Limited, AdSpace Networks Corporation, AirMedia Inc., APN Outdoor Ltd, APG|SGA Cop, Burkhart Advertising.Inc., Clear Channel Outdoor Limited, Daktronics Corporation, JCDecaux Inc., Lamar Advertising Pvt. Ltd, NEC Display Solutions Corporation, OUTFRONT Media Inc., Prismview Limited, and Stroer Media Corporation |
| Segments Covered | By Type, By Product, By end-use industry, By Region |
| Customization Options | Customized purchase options are available to meet any research needs. Explore customized purchase options |
Geographic Overview
- Increased consumer awareness of a product’s branding to propel the North American market
North America held the largest outdoor advertising market share due to growing urbanization and increased consumer awareness of a particular product’s branding. With its eye-catching and engaging tactics, digital outdoor advertising may help the market flourish by enabling firms to go digital and display readily available content.
The digital out-of-home advertising market in Asia is projected to develop at the quickest rate. This is due to the growing acceptance and popularity of out-of-home advertising among different industry verticals. The expanding infrastructure in developing nations such as China and India has also fuelled recent industry growth.
Browse the Detail Report “Outdoor Advertising Market Share, Size, Trends, Industry Analysis Report, By Type (Traditional Outdoor Advertising, Digital Outdoor Advertising); By Product; By End-use Industry; By Region; Segment Forecast, 2023-2032” with in-depth TOC: https://www.polarismarketresearch.com/industry-analysis/outdoor-advertising-market
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Recent Developments
- In June 2021, The JCDecaux programming offering was made available through VIOOH, a global digital out-of-home marketplace. This approach connected the programmatic internet environment and the outdoor advertising industry.
The Report Answers Questions Such as
- What is the market size and forecast of the industry?
- What are the inhibiting factors and impact of key factors shaping the market during the forecast period?
- Who are the key players operating in this market?
- Which application/end-user or product type may seek incremental growth prospects?
- What are the most significant challenges the market could face in the future?
- What growth strategies are the players considering to stay in the market?
Polaris Market Research has segmented the Outdoor Advertising Market report based on type, product, end-use industry, and region:
By Type Outlook
- Traditional Outdoor Advertising
- Digital Outdoor Advertising
By Product Outlook
- Billboard Advertising
- Transport Advertising
- Street Furniture Advertising
- Others
By End Use Industry Outlook
- BFSI
- Retail and Consumer Goods
- Business and Consumer Services
- Healthcare
- Manufacturing
- Transportation and Mobility
- Energy and Utility
- Trading and Warehousing
- Media & Entertainment
- Hospitality
By Region Outlook
- North America (U.S., Canada)
- Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
- Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
- Latin America (Brazil, Mexico, Argentina)
- Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)
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