New York, April 13, 2023 (GLOBE NEWSWIRE) -- According to Market.us, the Baby Product Market size is projected to surpass around USD 172 billion by 2032 from USD 90.8 billion in 2022, and it is poised to reach a CAGR of 6.8% from 2023 to 2032.
One of the primary factors driving market expansion is consumer preferences are shifting toward high-quality, utility-driven, and premium baby products. To simplify and make parents' lives easier, baby care products are becoming increasingly prevalent worldwide. The use of baby care products has several advantages, including the protection of the skin, a lower risk of disease, and the provision of nutritious food. The demand is being accelerated by healthcare professionals and doctors increasingly offering parents advice on which product to use in what circumstances
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Key Takeaway:
- By product type, Baby toiletries/hair care held the largest revenue share of over 65.0% in 2022.
- By Distribution Channel, the supermarket/hypermarket segment dominated the market with a share of approximately 46% in 2022.
- APAC held a revenue share of approximately 42% in 2022
- The North American market is anticipated to grow at a CAGR of 4.5%.
One of the fastest growing markets in the baby products industry, which is boosted by an increase in the number of working women, particularly in developing nations like India. The increase in the consumers’ spending power and increase in disposable income, growing awareness about the health benefits of children especially ages between six months to two years old by using baby food. High-quality products also increase demand for baby products.
Factors Affecting the Growth of the Baby Products Market
Several factors can affect the growth of the baby product market. Some of these factors include:
- Growing innovation: Market expansion is being driven by the growing variety of innovative baby foods that are formulated with distinctive fat-protein combinations to encourage brain development in infants.
- Advancements in Technology: Increasing adoption of organic and natural baby care products to act as growth in the market.
- Focus on Organic Products: The use of natural ingredients in the production of organic products is anticipated to gain the most traction over the course of the forecast, creating numerous opportunities for the expansion of this market.
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Top Trends in Global Baby Products Market
The demand for baby care products will continue to rise in the coming years as more people become aware of their availability and the ways in which they contribute to the health and hygiene of babies around the world. The market's expansion is significantly aided by the use of these products. As parents become increasingly aware of the importance of meeting their infants' nutritional needs, there is an increasing demand for fortified baby food all over the world. The market's expansion is being influenced by the rising demand for infant formula.
Market Growth
The rise of nuclear families in urban areas is another factor contributing to the rising preference for baby products. Baby care products save parents’ time and offer a variety of benefits because parents have less free time. In addition, technological advancements are providing respite because they comprehend the mood swings of infants, notify parents of danger, and create a safer environment for infants.
The market for organic and natural products has significantly increased in recent years. The organic products market will grow significantly as a result of the increased awareness that comes with using products that contain chemicals or other products that have been shown to be harmful to the skin and hair of babies. Numerous market players are making significant investments to develop novel products that will be made with natural materials and are also focusing on providing these products at reasonable prices. The market's expansion will be aided in part by these products' low prices. The use of natural ingredients in the production of organic products is anticipated to gain the most traction over the course of the forecast, creating numerous opportunities for the expansion of this market.
Regional Analysis
In the past, the Asia-Pacific region held a share of approximately 42%, and its growth is expected to continue. This market's expansion will be significantly influenced by the expanding population in India and China, as well as in the majority of other regions. One of the primary drivers of the expansion of baby care products is the estimated revenue share of a US$ 73 billion increase in population in these nations of the Asia-Pacific region over the next few years. Due to the presence of various market players like Unilever PLC, and Johnson & Johnson, significant growth will also be recorded in the North American region. Customers in countries like the United States and Canada are willing to pay a high price when it comes to the health and lives of their babies. The market in North America has grown as a result of working parents, government safety initiatives, technological advancement, and early adoption of advanced products.
Competitive Landscape
The market is characterized by both new entrants and established players. To broaden their customer base, prominent retailers and businesses alike have been adding new and creative baby care products to their product lines. In 2022, Asia Pacific held a lead in the market with a share of more than 40%. In the region, the use of and demand for baby care products has nearly doubled in recent years. The market is being driven by prominent factors such as the spending capacity on premium baby skin and hair care products and the growing population in economies like China and India due to the rising literacy rate.
Recent Development of the Baby Products Market
- The Indian conglomerate ITC Ltd. has provided Mother Sparsh, a direct-to-consumer (D2C) baby care brand, with an additional investment of Rs 13.50 crore. Additionally, the company is in advanced discussions with additional investors to raise between 90 and 100 crore rupees for the Series B funding round.
- In July 2022, Procter & Gamble, a consumer goods company based in Cincinnati, introduced a new line of Pampers diapers to assist hospitals in minimizing the disturbances caused by sleeping premature babies.
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Scope of the Report
| Report Attribute | Details |
| Market Value (2022) | USD 90.8 Billion |
| Market Size (2032) | USD 172 Billion |
| CAGR (from 2023 to 2032) | 6.8% |
| Asia-Pacific Revenue Share | 42% |
| Historic Period | 2016 to 2022 |
| Base Year | 2022 |
| Forecast Year | 2023 to 2032 |
Market Drivers
As more people become aware of their availability and the ways in which they contribute to the health and hygiene of babies worldwide, the demand for baby care products will continue to rise in the coming years. The use of these products significantly aids the expansion of the market. There is an increasing demand for fortified baby food all over the world as parents become increasingly aware of the significance of meeting their infants' nutritional requirements. The rising demand for infant formula is having an impact on the expansion of the market. Nestle SA rose to the top of the global market for fortified baby food with, for instance, its Nestle Cerelac Fortified Baby Cereal with Milk Multi-Grain & Fruits.
Market Restraints
When compared to baby toiletries, baby skin care products have higher barriers to entry. Additionally, due to the high production costs and stringent regulations relevant to baby care products, the market is also impacted by the high costs of product development. Due to stringent laws that regulate the manufacturing and marketing of baby care products, high development costs, significant investments in research and development, and adherence to rules and procedures during clinical trials, new entrants in the global care products market face high entry barriers and challenges.
Market Opportunities
The market for organic and natural products has significantly increased in recent years. The organic products market will grow significantly as a result of the increased awareness that comes with using products that contain chemicals or other products that have been shown to be harmful to the skin and hair of babies. Numerous market players are making significant investments to develop novel products that will be made with natural materials and are also focusing on providing these products at reasonable prices. The market's expansion will be aided in part by these products' low prices. The use of natural ingredients in the production of organic products is anticipated to gain the most traction over the course of the forecast, creating numerous opportunities for the expansion of this market.
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Report Segmentation of the Baby Products Market
Product Type Insight
Cosmetics and toiletries for babies, food for babies, and safety and convenience for babies are the three main segments that make up the global baby products market. The baby skincare, bath, and hair care, as well as other cosmetics and toiletries products, are further subdivided into the baby cosmetics and toiletries segment. Baby milk, frozen baby food, baby juice, baby food snacks, and baby food cereals are sub-segments of baby food.
The market is divided into skin and hair care for babies, toiletries for babies, and food and beverages for babies. Baby bath products and fragrances, as well as baby diapers and wipes, are further subdivided into baby toiletries. The market is divided into supermarkets, hypermarkets, convenience stores, pharmacies, drug stores, online retail stores, and other distribution channels according to the distribution channel. The market is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Distribution Channel Insight
One of the world's fastest-growing industries is the baby products market, which is bolstered by an increase in the number of working women, particularly in developing nations like India. Due to consumers' increased spending power and increased disposable income, the demand for high-quality baby products that guarantee improved baby health has seen rapid growth. Demand for baby food that is made especially for children between the ages of six months and two years old and contains fewer pesticide chemicals is growing as more people become aware of the health benefits.
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Market Segmentation
Based on Type
- Skin Care
- Creams & Lotions
- Oils
- Powders
- Soaps
- Hair Care
- Shampoos
- Conditioners
- Oils
- Toiletries
- Wet Wipes
- Diapers
- Tissues
- Food & Beverages
- Dairy Products
- Cereal & Snacks
- Juices
- Others
Based on Distribution Channel
- Hypermarket & Supermarket
- Convenience Store
- Online Platform
- Other Offline Platform
By Geography
- North America
- The US
- Canada
- Mexico
- Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
- Eastern Europe
-
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
- APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
- Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- Rest of Latin America
- Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
Key Market Players
- Johnson & Johnson Services, Inc.
- Procter & Gamble (P&G) Co.
- Kimberly-Clark (KCWW)
- Honasa Consumer Pvt. Ltd.
- The Himalaya Drug Company
- Citta World
- Sebapharma GmbH & Co. KG
- Beiersdorf
- California Baby
- Unilever PLC
- Nestle S.A.
- Other Key Players
Related Reports
- Baby products detergents market size is expected to be worth around USD 6.9 billion by 2032 from USD 3.8 billion in 2022, growing at a CAGR of 6% during the forecast period 2023 to 2032.
- Baby safety products market will reach USD 13,850 million in 2021. This figure will increase at a CAGR of 4.8% between 2023 and 2032.
- Baby bath products market is projected to grow at a CAGR of 4.49% to reach USD 3.658 billion by 2028, from USD 2.690 billion in 2021.
- Baby Diaper Rash Cream market was valued at USD 1.78 Bn in 2022 and is projected to increase significantly at a CAGR of 6.6% from 2022 to 2032.
- Baby stroller market is valued at USD 1.08 bn in 2022. It is expected to grow at a 6.2% CAGR between 2023 and 2032 it is projected to reach USD 1.98 bn.
- Baby car seat market was worth USD 8,388.27 million in 2021 and From 2023-32, and expected to grow at 6.9% CAGR.
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