Draper, UT, Oct. 23, 2023 (GLOBE NEWSWIRE) -- Have you ever experienced a break-in? A package theft? If you don't use a home security system, why not?
These are just some of the questions 1,000 U.S. residents were asked in a recent market research survey by Cove, a leading home security provider based in Draper, Utah. Highlights from the survey results are now available in Cove’s Home Security Trends Report.
"As experts in home protection, Cove is committed to understanding current safety concerns, safety habits, and perceptions of security systems,” said Jon Mangum, CEO of Cove. “This helps us to meet the needs of consumers and ultimately help people and communities to be safer."
Key insights from the report include:
- Home Security in the U.S. – Only 1/2 of homes in the United States are protected by a security system, and men were more likely than women to use one. The top three reasons for not having a home security system were 1) expense, 2) low crime, and 3) dog ownership.
- Burglary and Theft – 25% of survey respondents have experienced a break-in, and 39% have had an item stolen from their porch. Of those respondents who were victims of porch pirates, 70% were not reimbursed.
- Safety Habits – Safety habits differ greatly by both age and gender. 22% of Millennials always post on social media while traveling, compared to 13% of Gen Z, 7% of Gen X, and 1% of Baby Boomers. Millennials were also most comfortable leaving their doors unlocked. And 31% of women will “definitely not” answer the door for a stranger, compared to 17% of men.
- Safety Concerns – Home invasion was the top safety concern for both Gen Z and Millennials, while fire was the top safety concern for Gen X and Baby Boomers. Only 31% of women felt completely safe in their homes, compared to 48% of men.
- Home Security Perceptions – Respondents have a love-hate relationship with security cameras. 86% believe they’re an important part of a home security system, yet 62% worry that a security company could spy on them through their security cameras. Younger generations were much more comfortable with security cameras than Gen X or Baby Boomers.
“It’s fascinating to see how dramatically the survey results differ by both generation and gender,” said Jamie Armstrong, Cove’s director of marketing and communications. “The Home Security Trends Report identifies important ways that we can better address the unique needs of various demographics.”
Download the full Home Security Trends Report here. To request interviews or additional survey results, please contact jamie.armstrong@covesmart.com.
About the Survey: Data was collected in August 2023 by TrendCandy, an independent market research firm, through a survey of 1,000 U.S. residents ages 18 and up.
About Cove: Cove is a leading home security provider, serving hundreds of thousands of customers throughout the United States with the #1 customer-rated home security system on the market. To learn more, visit covesmart.com.
###
