Rockville, Oct. 23, 2023 (GLOBE NEWSWIRE) -- As per Fact.MR, a provider of market research and competitive intelligence, the global fabric conditioner market is predicted to expand at a CAGR of 3% to reach a value of US $14.02 Bn by late 2033.
Fabric conditioners, also known as fabric softeners, are products used in laundry care to make clothes feel softer and smoother. They reduce static cling, making clothes more comfortable to wear, and can make ironing easier. Fabric conditioners also leave a pleasant fragrance on clothes and can extend the lifespan of fabrics by reducing wear and tear. They come in eco-friendly options and are compatible with various types of fabrics.
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The expansion of the fabric conditioner industry is primarily driven by increasing consumer preference for soft and fragrant clothing, contributing to enhanced comfort and overall well-being. Additionally, the rising trend of high-efficiency washing machines, which work best with fabric conditioners, fuels market expansion.
However, consumers now prefer natural, eco-friendly fabric conditioners. This is a challenge for manufacturers who need to quickly adapt to this change.
| Report Attribute | Details |
| Value Projection (2033) | US$ 14.02 Billion |
| Growth Rate (2023-2033) | 3% CAGR |
| No. of pages | 170 Pages |
| No. of Tables | 148 Tables |
| No. of Figures | 114 Figures |
Key Takeaways:
- In the US, demand for fabric conditioners market is growing at a rapid pace due to the fast-paced lifestyle of consumers and the rise in the adoption of eco-friendly fabric conditioners.
- Germany is expected to be the lucrative market across the globe due to high laundry standards boosting demand for specialized fabric conditioners.
- As per the end-use sector, fabric conditioners are substantially used the most in residential settings. Regular use of comfort and soft fabric conditioners is being witnessed in residential settings.
Increasing consumer demand for soft and fragrant clothing, coupled with the adoption of high-efficiency washing machines and a growing preference for eco-friendly options, are driving the growth of fabric conditioner market - Says FACTMR Expert
Key Companies Profiled in This Report
- Unilever Plc.
- Procter & Gamble Company
- Reckitt Benckiser Group plc.
- Henkel AG & Co. KGaA
- SC Johnson & Son, Inc.
- The Clorox Company
- Godrej Consumer Products Limited
- Norfil Inc.
- Church & Dwight Co.
- Lion Corporation.
- Dropps
- Kao Corporation.
- LG Household & Healthcare Ltd.
- Marico
- The Clorox Company.
- Seventh Generation Inc.
- Ecover
- Melaleuca Inc.
- Werner & Mertz
Market Competition
Prominent market participants are implementing diverse marketing approaches to expand their market presence and revenue. They are dedicating resources to research and development endeavors aimed at introducing enhanced fabric conditioner varieties. Prominent players in the market are Unilever PLC, Procter & Gamble Company, and Henkel AG & Co.
- In September 2022, Lenor, a brand under Proctor and Gamble, launched three fresh fabric conditioners designed for outdoor use. Additionally, the company unveiled its pioneering Solar Dry technology, showcasing its dedication to inventive solutions aimed at drawing a broader audience to the 'outdoorable' product range.
- In August 2021, Unilever launched the new Comfort's Ultimate Care fabric conditioners, claiming they extend the lifespan of clothes while minimizing environmental impact.
Winning strategies
- Developing distinct and pleasing scents in fabric conditioners is a smart strategy in the market. It helps products stand out, appeals to various consumer preferences, and creates a strong emotional connection. A good scent enhances the user experience, making clothes feel clean and fresh.
- Leading companies should offer products specially designed for people with sensitive skin or allergies. This caters to a specific group of consumers who require gentle formulas. These specialized conditioners should be free from common irritants like fragrances and dyes.
- Offering highly concentrated fabric conditioners is a smart move in the market. These strong formulas appeal to consumers looking for efficiency, reduced waste, and cost savings. They use less packaging and less product per use, which is better for the environment and more convenient for consumers.
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Country-wise Analysis:
Fact.MR, a provider of market research and competitive intelligence, conducted a thorough study that found that a combination of cultural, societal, and lifestyle variables influence the demand for fabric conditioners in the US, Germany, and Japan. While in the United States, eco-friendliness and convenience are important considerations, high quality is prized in Germany and long-lasting, scented fabric conditioners are required in Japan.
Why is there a rise in demand for fabric conditioners in the US?
"Busy Lifestyles and Eco-Friendly Trends are Raising Fabric Softener Use"
The fast-paced way of life of Americans is what is fueling the demand for fabric conditioners. These devices make ironing more convenient, appealing to American households that value their free time.
Further gaining popularity in the nation are eco-friendly fabric conditioners with biodegradable formulas and ecological packaging. Due to rising environmental consciousness, Americans are looking for products that correspond with their sustainability beliefs.
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Industrial Protective Clothing Fabrics Market: Global Industrial Protective Clothing Fabrics market is projected to grow at an impressive CAGR of more than 8% by 2026.
Fiberglass Fabric Market: The global fiberglass fabric market is currently valued at US$ 10.27 billion and is predicted to expand at a high CAGR of 7.2% to reach US$ 20.69 billion by 2032.
About Fact.MR:
Fact.MR is a distinguished market research company renowned for its comprehensive market reports and invaluable business insights. As a prominent player in business intelligence, we deliver deep analysis, uncovering market trends, growth paths, and competitive landscapes. Renowned for its commitment to accuracy and reliability, we empower businesses with crucial data and strategic recommendations, facilitating informed decision-making and enhancing market positioning. With its unwavering dedication to providing reliable market intelligence, FACT.MR continues to assist companies in navigating dynamic market challenges with confidence and achieving long-term success. With a global presence and a team of experienced analysts, FACT.MR ensures its clients receive actionable insights to capitalize on emerging opportunities and stay ahead in the competitive landscape.
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