By executing successful social media partnerships for the Super Bowl with Post Malone, Keleigh Teller, Olivia Culpo and Lisa McCaffrey, and NFL players Derwin James and Jahmyr Gibbs, the viral prebiotic soda brand continues to solidify its place in the zeitgeist
poppi’s first-ever national commercial also appeared during top telecasts including the GRAMMYs, NFL Championships, and season premieres of The Bachelor and Vanderpump Rules
AUSTIN, Texas, Feb. 13, 2024 (GLOBE NEWSWIRE) -- Beloved prebiotic soda brand poppi has cemented its place in the playbooks with its first-ever national commercial, airing during Super Bowl LVIII on CBS, its streaming service, and Nickelodeon on Sunday, February 11. According to television data and audience analytics firm Samba TV, poppi’s 60-second spot entitled, “The Future of Soda is Now” was the most watched ad of the Super Bowl, reaching 29.1 million households.1 The commercial aims to redefine soda and invite consumers to reimagine a healthier way to enjoy the nostalgic bubbly beverage that has long been a part of our daily lives. poppi, on a mission to revolutionize the soda experience, has only 25 calories and less than 5g of sugar per can, and is made with prebiotics, fruit juice, and all clean ingredients.
On the big day, Post Malone, Keleigh Teller, Olivia Culpo and Lisa McCaffrey (mother of San Francisco 49er, Christian McCaffrey), and NFL players including Derwin James and Jahmyr Gibbs were all spotted enjoying poppi. The brand worked with Culpo and McCaffrey to show off their OOTDs and favorite poppi flavors as they walked into Allegiant Stadium, while Keleigh Teller displayed her love of all things poppi heading into the Kansas City Chiefs suite with her BFFs and husband and actor Miles Teller.
poppi’s viral commercial has sparked skyrocketing engagement across poppi’s social media accounts with a 250%+ increase in both engagement and impressions on Instagram and a 70% increase in followers on TikTok. In the hour after the Super Bowl ad aired, poppi saw Google search volume accelerate 100x over the previous hour. The brand also saw Amazon sales, website traffic, and Google search volume grow 10x over the numbers seen when the commercial ran during other highly viewed telecasts like the NFL Championships, The GRAMMYs, and premieres of reality juggernauts: The Bachelor and Vanderpump Rules.
“Airing a commercial during the Super Bowl just a few short years after creating poppi in my home kitchen is honestly mind-blowing,” said Allison Ellsworth, Co-Founder of poppi. “We’ve had such an incredible response not only from our community, but from new fans of the brand that just discovered us on Sunday. This is a monumental moment for poppi, and I couldn’t be more proud!”
poppi is consistently recognized as a direct competitor to the top traditional soda brands that are struggling to keep up with quickly changing consumer tastes and popular demand for innovative and better-for-you options. poppi’s growing portfolio includes 12 fruit and classic soda flavors and is the #1 selling soda on Amazon.
LINK TO POPPI’S “THE FUTURE OF SODA IS NOW” COMMERCIAL: https://www.youtube.com/watch?v=kwUJq0DA0xo
ABOUT POPPI
poppi’s on a mission to create a culture of health and happiness by reimagining the soda experience. Founded by husband-and-wife duo Stephen and Allison Ellsworth and based in Austin, TX, poppi combines fruit juice and prebiotics to create a deliciously refreshing, full flavored soda. Formulated with clean ingredients, each can contains 5 grams of sugar or less and 25 calories or less. What originally started as home-brewed concoction quickly became a farmers’ market favorite turned Shark Tank investment - and now is available at major retailers nationwide. poppi's brand first approach, cultural cache and rapid growth has nurtured an incredibly loyal fan base, including celeb fans like Hailey Bieber, Kylie Jenner, Billie Eilish, Russell Westbrook, JLo, Olivia Munn and more. poppi is available in twelve delicious flavors – Strawberry Lemon, Raspberry Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Grape, Classic Cola, Root Beer, Doc Pop, limited-edition Cranberry Fizz, and its newest innovation: Wild Berry. For more information, visit drinkpoppi.com, or follow @drinkpoppi on Instagram and TikTok.
PRESS CONTACT
Carrie Bernstein, Managing Director
A-Game Public Relations
carrie@a-gamepr.com
1 Source: Samba TV Data (February 11, 2024)
