Dublin, Aug. 28, 2024 (GLOBE NEWSWIRE) -- The "Global Oats Market by Product (Instant Oats, Oat Flour, Rolled Oats), Type (Base Oats, Flavored Oats), End-Use, Distribution Channel - Forecast 2024-2030" report has been added to ResearchAndMarkets.com's offering.
The Oats Market grew from USD 4.83 billion in 2023 to USD 5.12 billion in 2024. It is expected to continue growing at a CAGR of 6.18%, reaching USD 7.35 billion by 2030.
Originating from the grass family, oats are cultivated in cooler climates and have become a staple in diets worldwide due to their nutritional benefits and versatility in culinary applications. The increasing consumer awareness about stabilizing blood sugar significantly drives the market. The surge in veganism and demand for plant-based products have made oat products further propel the growth of the oats market.
However, the fluctuation in oats prices due to varying climatic conditions hinders the expansion of the oats market. The challenge of meeting the strict quality standards required for gluten-free certification is essential for tapping into the celiac and gluten-intolerant consumer base. Leveraging advanced agricultural and processing technologies to enhance yield and product quality offers lucrative growth opportunities for the expanding oats market.
Regional Insights
The oats market is highly competitive in the Americas, particularly in the United States and Canada. The trend toward organic and non-GMO foods has favorably impacted the oats market, with consumers willing to pay a premium for sustainable and healthy products. The demand for gluten-free products has increased, further propelling the demand for oats in the Americas.
The oats market in the Asia-Pacific region is experiencing significant growth, attributable to increasing consumer awareness about health and wellness. Countries, including China and India, are showcasing growth due to their large populations and rising disposable incomes. Consumers in this region progressively incorporate oats into their diets because of their health benefits, including heart health and diabetes control. In addition, the convenience of oats as a quick meal option is driving their popularity among the urban population, who look for efficient and healthy meal solutions due to their hectic lifestyles.
The oats market in the EMEA region exhibits diversity in terms of consumption patterns. In Europe, particularly in the Nordic countries, oats are a traditional food item integral to the diet. The European oats market is characterized by a high demand for organic and clean-label oat products, reflecting the broader consumer trend towards natural and sustainable food choices. The Middle East and African oats market is showcasing growth, especially in the urban centers where Western eating habits are becoming more prevalent.
Recent Developments
Saffola Oats Launched New Flavored Range to Blend Health and Taste for Consumers
Saffola Oats strategically expanded its product lineup by launching a flavored oats range to diversify its offerings and cater to evolving consumer preferences for both health and taste. The campaign underscores the brand's commitment to health and positions these flavored oats as a convenient, quick, and tasty choice for consumers seeking wellness and taste in their daily meals.
Marico's Launched Saffola Oats Gold that Combines Almonds, Raisins for a Nutritious Breakfast Boost
Marico expanded its portfolio with the launch of Saffola Oats Gold, a new offering that stands out for its rich composition, integrating the goodness of real almond bits and the nutritional powerhouse of pure raisins, aiming to set a higher standard in the wholesome breakfast category. Saffola Oats Gold has been made to cater to health-conscious consumers seeking a nutritious start to their day and a delight in taste and quality.
Oats Overnight Raised USD 20 Million Investment for Retail Expansion and Customer-Driven Innovation
Oats Overnight raised a USD 20 million investment to extend its retail presence and intensify its focus on customer-centric product development. This strategic move is designed to broaden its market reach by making its products more accessible to consumers through retail channels and involve customers directly in creating new offerings. By adopting this approach, Oats Overnight is setting a new industry standard in leveraging consumer feedback for innovation, ensuring that its product line evolves in alignment with changing customer preferences and tastes.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 185 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value (USD) in 2024 | $5.12 Billion |
| Forecasted Market Value (USD) by 2030 | $7.35 Billion |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
Market Dynamics
Market Segmentation Analysis
- Type: Preference for flavored oats due to the appealing variety of tastes
- End-Use: Extensive demand for oats in breakfast cereals owing to their high dietary fiber content
Market Drivers
- Increasing consumption of oats among celiac diseased population
- Escalating number of individuals adopting plant-based diets
Market Restraints
- Fluctuation in oats prices due to varying climatic conditions
Market Opportunities
- Ongoing product and packaging innovations in oats
- Effective marketing portraying weight management benefits of oats
Market Challenges
- Issues related to adulteration of oats
Industry Insights
- Market Disruption Analysis
- Porter's Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
Key Company Profiles
- Ancient Grains Company Limited
- Aussee Oats Milling Pvt. Ltd.
- Avena Foods Ltd.
- B&G Foods, Inc.
- Bagrrys India Limited
- Blue Lake Milling Pty Ltd.
- Bob's Red Mill Natural Foods, Inc.
- General Mills, Inc.
- Glanbia, PLC
- Grain Millers Inc.
- Kellanova
- Marico Limited
- Morning Foods Limited
- Nature's Path Foods, Inc.
- Nestle S.A.
- NOW Health Group, Inc.
- Oatly Group AB
- Post Holdings, Inc.
- Richardson International Group
- The Hain Celestial Group, Inc.
- The Quaker Oats Company
- Unigrain
Market Segmentation & Coverage
This research report categorizes the Oats Market to forecast the revenues and analyze trends in each of the following sub-markets:
Product
- Instant Oats
- Oat Flour
- Rolled Oats
- Steel-Cut Oats
- Whole Oat Grains
Type
- Base Oats
- Flavored Oats
End-Use
- Bakery Products
- Breakfast Cereals
- Snacks & Savories
- Distribution Channel
Offline
- Convenience Stores
- Specialty Stores
- Supermarkets & Hypermarkets
- Online
Region
Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
For more information about this report visit https://www.researchandmarkets.com/r/3qrmsk
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