Organic Baby Formula Market to Reach $17.7 Billion, Globally, by 2033 at 9.5% CAGR: Allied Market Research

The growth of the Organic baby formula market is driven by increasing parental awareness of health and safety, rising disposable incomes, expanding retail and e-commerce availability, supportive regulations, and a growing focus on sustainability.


Wilmington, Delaware, Oct. 07, 2024 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled, "Organic Baby Formula Market by Ingredient Type (Organic Cow’s Milk-based Formulas, Organic Soy-based Formulas and Organic Plant-based Formulas), and Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Department Stores, e-Commerce and Others): Global Opportunity Analysis and Industry Forecast, 2024-2033". According to the report, the organic baby formula market was valued at $7.2 billion in 2023, and is estimated to reach $17.7 billion by 2033, growing at a CAGR of 9.5% from 2024 to 2033.

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Prime determinants of growth   

The growth of the Organic baby formula market is primarily driven by increasing consumer awareness of the health benefits and safety associated with organic products, including concerns over pesticides, additives, and GMOs. Rising health consciousness among parents, combined with stringent government regulations and certifications, builds consumer trust and fuels demand. Additionally, the expansion of distribution channels through supermarkets, specialty stores, and online platforms makes organic baby food more accessible. Higher disposable incomes allow parents to invest in premium products, while continuous product innovation caters to evolving preferences. Effective marketing and educational efforts further boost awareness, and urbanization coupled with lifestyle changes shifts focus towards convenience and quality. Environmental concerns also play a role, as parents increasingly choose eco-friendly options perceived as more sustainable. 

Report coverage & details:  

Report Coverage  Details  
Forecast Period  2024–2035  
Base Year  2023  
Market Size in 2023 $7.2 billion
Market Size in 2035 $17.7 billion
CAGR  9.5%  
No. of Pages in Report  255
Segments Covered  Ingredient types, Distribution Channel and Region.  
Drivers   Rising Parental Health Awareness 
Growing Urbanization and Female Workforce Participation 
Opportunity Expansion into Emerging Markets 
Restraints High Cost of Baby Formula Products 
Strict Regulatory Environment 

Segment Highlights  

By ingredient type, the Organic Cow’s Milk-Based Formula segment is having high demand in the organic baby food market.  The high demand for Organic Cow’s Milk-Based Formulas in the Organic baby formula market is largely driven by its convenience, offering busy parents ready-to-serve options that save time and effort. These products are valued for their consistency and quality, providing assurance of safety and nutritional benefits. The variety and balanced nutrition available in prepared baby foods help introduce babies to a range of tastes while supporting a well-rounded diet. Additionally, the extended shelf life of these products reduces waste and enhances meal planning flexibility. As lifestyles become increasingly fast-paced, the preference for convenient, high-quality organic options grows. 

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By distribution channel, the supermarket/ Hypermarket segment is having high demand in the organic baby formula market.  The high demand for organic baby formula in supermarkets and hypermarkets is driven by several factors. These retail formats offer a wide range of organic baby food products, allowing consumers to choose from various brands, flavors, and formulations in one convenient location. Their accessibility and extended operating hours make shopping easier for busy parents. Additionally, the competitive pricing and promotional offers provided by these stores attract budget-conscious consumers. The one-stop shopping experience, which includes all grocery needs in one place, is highly valued.  

Regional Outlook  

North America is experiencing high demand in the Organic baby formula market due to a combination of factors. The region's increasing awareness and concern about the health and safety of baby food among parents have led to a growing preference for organic products free from pesticides, additives, and GMOs. The presence of stringent regulations and certifications in North America further reinforces consumer trust in the quality and safety of organic baby food. Additionally, the region's high disposable income levels enable parents to invest in premium organic products. The well-established retail infrastructure, including supermarkets, hypermarkets, and online platforms, provides easy access to a wide variety of organic baby food options. Moreover, the trend towards healthier lifestyles and the increasing number of working parents seeking convenient, nutritious options for their children contribute to the rising demand in this market. 

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Players: -  

  • Abbott laboratories 
  • Nestlé S.A. 
  • Hero Group 
  • Amara Organics 
  • Danone 
  • Plum organics 
  • The Hein celestial group 
  • North Castle Partners, LLC 
  • HiPP 
  • Baby Gourmet  formulas Inc 

The report provides a detailed analysis of these key players in the Organic baby formula market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.   

Recent Developments  

  • In 2023, Danone launched a new line of organic baby formulas under its brand, focusing on improved nutritional benefits and sustainable packaging. 
  • In 2022, Nestlé introduced a new organic formula designed to enhance infant digestion and support gut health with added probiotics. 

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